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South American team shows the continent’s travel appeal

February 25, 2014 Destination Global, Headline News No Comments Email Email

egtmedia59South America has a great deal to offer Australian travellers from this year to the Rio Olympics in 2016 and beyond.

That’s the message from South American airlines LAN and TAM and a team of South American travel specialists currently in Australia.

Manuela Nielsen of PromPeru

Manuela Nielsen of PromPeru

LAN and TAM are gearing up to add more than 1000 domestic and international flights in preparation for the 2014 FIFA World Cup football tournament in Brazil from 12 June to 13 July 2014.

The carriers will add more than 300 new international flights to and from Brazil, while TAM will add 750 domestic flights within Brazil. The flight increases will take place in June and July, during the soccer tournament.

Both companies will add more than 300 international flights and TAM Airlines has altered 31% of its domestic flight network from 10 June 2014 to 15 July 2014 by adding more than 750 new flights within Brazil.

TAM will operate about 22,000 flights within Brazil during the soccer tournament and maintain the current daily average of 800 flights, with 640 being domestic flights.

“Our operation will be highly focused on the logistical challenge of crisscrossing a continent-sized country day and night, operating flights that are synchronised with the World Cup match schedule,” says chief executive of TAM Airlines, Claudia Sender.

“We will offer connectivity and transport a large share of the fans from around the world and that is why we are fully committed to the success of the event.”

When the World Cup is over, focus will shift to the Rio 2016 Olympic Games – but South America provides plenty of travel interest apart from sport.

In Sydney on Friday, travel media heard some of the attractions that are seeing visits to South America soar.

Exhibit from Gold of the Incas in PeruPromPeru sales and marketing coordinator Manuela Nielsen mentioned the fantastic interest generated by the ‘Gold and the Incas: Lost worlds of Peru’ exhibition currently drawing about 1000 visitors a day to the National Gallery of Australia in Canberra.

The remarkable exhibition, which PromPeru is sponsoring, features more than 220 works of art drawn from 10 public and private collections in Peru, including spectacular gold pieces and jewellery created thousands of years ago to decorate nobility in life and death.

While Peru is known for Machu Picchu and its pre-Inca cultures, the country also offers plenty of luxury tourism. Nielsen said Peru offered everything from the longest left-hand surfing breaks in the world to paragliding, fabulous dining and much history. PromPeru is represented in Australia by GTI Tourism.

Vivian Iriarte, regional director of sales for Aqua Expeditions, said the company’s nature-based luxury cruises down the Amazon River and into Peru were currently receiving a 97% satisfaction rating from clients.

Chile is another South American country with a rapidly rising profile and a bigger budget to promote itself. Juan Lopez of Turismo Chile said Chile’s international tourism promotional budget for 2014 had increased by 30%. In 2013, 44,718 Australians visited Chile, 5% higher than the previous year and considerably above average tourism growth, year on year.

Lonely Planet has included the Chilean wine valley of Colchagua in its top 10 world destinations for honeymooners this year, praising the marvellous landscapes of vineyards on rolling hills with the Cordillera of the Andres as a backdrop.

Written by : Peter Needham

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