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South Coast Plaza Celebrates 50 Years of Quality

May 15, 2017 Shopping No Comments Email Email

South Coast Plaza celebrates its 50th anniversary as the premier luxury shopping destination in the U.S. Throughout 2017, the center will mark this important milestone with exciting events, exhibits and special collaborations that reflect the Southern California icon’s heritage.

South Coast Plaza is renowned for its unrivaled collection of luxury and fashion brands, arts patronage and philanthropic partnerships and is widely recognized as an international destination.

“For 50 years, South Coast Plaza has taken charge of its evolution, from the curation of luxury brands and unique mix of stores to the extraordinary services, experiences and special events that draw a global following,” said Debra Gunn Downing, spokeswoman for South Coast Plaza. “As we set our sights on the future, we are delighted to celebrate this important anniversary with our retailers, restaurants, community, philanthropic and arts partners, employees and millions of visitors who have come through our doors. They have played a role in helping the center achieve international stature and success.”

The center has partnered with luxury brands such as Gucci, Brunello Cucinelli, TOD’S and Marni, among others, for special 50th anniversary merchandise and limited edition products exclusive to the boutiques at South Coast Plaza.

Fall will be an especially significant season of celebration: South Coast Plaza will debut a collectible retrospective on the center published by Assouline. This elegant book will include never-before-seen photographs that illustrate the evolution of South Coast Plaza. True to tradition, South Coast Plaza will host several must-attend fashion events, including a number of major runway shows.

With annual sales approaching $2 billion, South Coast Plaza is the most successful planned retail destination in North America. It is one of the largest shopping centers on the West Coast, with more than 250 stores and restaurants on 128 acres, and is privately owned.

South Coast Plaza’s story is entwined with that of its founders, the Segerstrom family, who arrived in Orange County in 1898. The Segerstroms acquired and developed land and built an agricultural enterprise along the way. Lima beans once grew on the site where the center now stands. South Coast Plaza opened its doors to great fanfare in March 1967, with 70 shops and anchor stores May Company and Sears.

The family has spent 50 years curating a sought-after collection of stores and restaurants, accompanied by extraordinary events and experiences. South Coast Plaza began adding luxury brands in the ’70s, beginning with Courrèges in 1975, Mark Cross and Halston the year after. Yves Saint Laurent Rive Gauche debuted in 1982, while Tiffany & Co. arrived in 1988.

The list of retailers vying for a coveted spot at South Coast Plaza has grown over the decades and the center maintains a unique, edited blend of brands like no other, including one of the most extensive selections of fine jewelry and timepiece stores nationwide; high-end shoe boutiques such as Roger Vivier and Berluti; contemporary retailers such as Maje, COS and Massimo Dutti; and designer ready-to-wear boutiques for men and women. South Coast Plaza continues to add more brands to its luxury collection, including Céline, Moncler, Charlotte Olympia, Dolce&Gabbana, Brioni and A. Lange & Söhne.

South Coast Plaza has a history of securing regional exclusives as well as first U.S. locations and flagships, such as the first Nordstrom outside the Pacific Northwest in 1978. More recently, the only North American outpost for Weekend Max Mara, the exclusive U.S. location for Les Parfums Louis Vuitton and the first West Coast boutique for The Webster opened at the center.

In 2017, South Coast Plaza will welcome a number of Orange County exclusives such as Dior Homme and Stella McCartney and the only West Coast location for Gianvito Rossi and Aquazzura.

South Coast Plaza attracts a discerning clientele from across the U.S. and all over the world who are drawn to the boutiques, award-winning restaurants, exclusive events, concierge services and the center’s proximity to the magnificent coastline, world-class beaches, top golf courses, an international airport and the adjacent Segerstrom Center for the Arts.

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