The South Pacific exhibition at the China Outbound Travel & Tourism Market (COTTM) held recently in Beijing received notable visitors from the media and travel agents.
Over 15 media and 200 visitors visited the exhibition, stopping to talk to the exhibitors. Reports from COTTM stated that there has been a notable increase in the promotion of South Pacific destinations over the last three years from Chinese travel agencies in Beijing, Shanghai and Guangzhou, however suggestions were made to the exhibitors to expand these promotions to the western region of China and target public groups.
SPTO Chief Executive Ilisoni Vuidreketi said these results are encouraging as SPTO continues to seek opportunities to entice the Chinese traveler to the South Pacific.
“The feedback we have received from our team that attended COTTM is very encouraging and we can clearly see that our participation at these types of travel trade shows is paying dividends. We will continue in our efforts to market the South Pacific to the Chinese travel industry in our bid to increase the number of Chinese tourists into our region and we will take onboard the positive feedback from our Chinese counterparts.”
The National Tourism Offices (NTO) of the Solomon Islands, Samoa and a private sector operator (The St. Regis Bora Bora Resort) from Tahiti joined Fiji and Papua New Guinea to make up the South Pacific exhibition. The SPTO was represented by the Pacific Trade and Investment Office in Beijing.
Pure Fiji also partnered with SPTO to provide 15 gift packs for the social media campaign “Where Is It” run through WeChat during COTTM, aimed at driving consumer appeal to participating islands at COTTM and increasing motivational aspirations for our Pacific Island destinations to Chinese consumers.
“We are also grateful to local companies like Pure Fiji who continuously partner with us in our marketing activities”, Mr. Vuidreketi added.