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South Pacific Tourism Organisation Launches New Brand Website

June 10, 2017 Tourist Boards No Comments Email Email

Travelers interested in visiting the South Pacific are now able to access instant information on Pacific countries through the site, launched at the 4th South Pacific Tourism Exchange in Sydney, Australia last month.

The new domain name linking the key words South Pacific islands and travel is the new home for the South Pacific Tourism Organisations (SPTO) revamped website reflecting the organization mandate as the regional agency responsible for marketing and developing tourism in the region.

The new look website has been developed in line with the new SPTO brand launched one year ago at the 26th Council of Tourism Ministers meeting in the Cook Islands reflecting the key message of “Ours is Yours’ which is also an invitation for the world to come and discover the South Pacific and share in what the region has to offer.

The website has also been tailored to meet the requirements of SPTO’s corporate clients in particular clients who work with SPTO to market the region to the world. These clients will have access to the large database of accentuated Pacific images to assist them with doing their work, through the password protected area of the site.

“The refreshed regional tourism website will strengthen SPTO’s capacity in a number of different areas, including regional destination marketing and servicing membership requirements and providing more information in the area of niche markets,” SPTO Chief Executive Officer, Chris Cocker said.

“It has been tailored specifically for the different types of clientele served by SPTO and we are excited that it has been launched and we are now live, so let us work together to make tourism happen in the region!” he added.

The site is expected to also boost the marketing efforts of SPTO member countries by providing visitors with access to specific pages on activities and tours available in the different countries and help them plan their trip by linking them directly to tour operators and destination websites.

The site has a specific portal for travel agents who choose to become South Pacific specialists where they can access training material for 16 Pacific Island destinations and for specific niche markets in the region.  These niche markets include, weddings and honeymoons and diving.

Other aspects of the site include an interactive map of the Pacific with specific in country maps and links to all SPTO Social media sites, as well as blogs on the region and latest news releases from SPTO.

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