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Sovereign Hill Appoints New CEO

November 6, 2018 Appointments No Comments Email Email

Sovereign Hill Museums Association President, Damien Butler, today announced that Sara Quon has been appointed as Sovereign Hill’s new CEO, following a comprehensive international search that saw applicants from the UK, NZ and throughout Australia.

“Sara is a highly regarded tourism executive, and we’re delighted to welcome her to the Sovereign Hill family as CEO,” says Damien. “Her appointment comes as Sovereign Hill prepares to celebrate its 50th Anniversary in 2020, and Sara is extremely well-positioned to help drive Sovereign Hill towards that milestone, and into the future.”

Formerly the Group Chief Executive Officer at Beechworth Honey and the inaugural CEO of Tourism North East, the regional tourism board for the Victorian High Country, Sara has a career that spans twenty years, split across tourism/major events and the food sector. She previously spent four years at Melbourne Food and Wine Festival as Marketing Director and then CEO.  Prior to her decade in tourism, Sara worked for nearly ten years in the dairy industry working across New Zealand, Australia and Asia.

Sara serves on the board of Visit Victoria, and has been a member of ministerial advisory boards regarding the alpine resorts and food and wine tourism.  She is passionate about the increased role regional Victoria can play in the State’s tourism future.

“It is an honour to be appointed to lead the team at Sovereign Hill. I have long respected the incredible economic contribution Sovereign Hill delivers to Victoria and the important education and preservation role it plays for locals and visitors alike,” says Sara.

“A phenomenal legacy has been created at Sovereign Hill by the founders and successive boards, management teams, staff, volunteers and supporters. With the 50th anniversary around the corner, there are so many opportunities to explore and bring to life – the Outdoor Museum, Gold Museum, Narmbool and Aura, the new sound and light show – all play important roles.  I look forward to working with the board and staff to articulate the vision for the next 50 years.”

Sara joins Sovereign Hill at a time when its annual visitation numbers are increasing, which has underpinned a very strong capital works program that continues to reinvent the award-winning outdoor museum.

Sara will take over from Professor Terry Lloyd, former Deputy Vice-Chancellor of Federation University and former Board Member and President of Sovereign Hill who has been acting as CEO since the retirement of long-term former CEO, Jeremy Johnson.

“We wish to thank Terry for his leadership over the past six-months as he has continued to help strengthen Sovereign Hill’s position in the marketplace, and we wish him continued success in his future endeavours,” says Damien.

Ms Quon, her husband and two daughters, will relocate to Ballarat in the new year as she takes up the new role, effective January 21st, 2019. Feeling a special connection to Victoria’s gold rush history with part of her husband’s family originally coming to Victoria from China searching for gold, they look forward to exploring the Ballarat region.

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