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Speciality & Fine Food Asia and Restaurant, Pub & Bar Asia cement position as the leading showcase of artisan and gourmet food and drink in Southeast Asia

July 29, 2017 Exhibitions No Comments Email Email

Over the course of the event, Speciality & Fine Food Asia (SFFA) and Restaurant, Pub & Bar Asia (RPB Asia) welcomed approximately 3,000 trade visitors through its doors. In addition to the 161 global exhibitors from 23 countries, buyers were treated to an exciting programme of live demonstrations by acclaimed chefs, sommeliers, tea masters, baristas and bartenders, panel discussions with industry experts and business mentoring sessions where SME experts were on hand to offer free one-to-one advice.

Fresh Montgomery, a specialist exhibition organiser in the food & beverage, foodservice and hospitality industries, has been organising the UK edition of Speciality & Fine Food Fair for the last 17 years. Fresh Montgomery and its sister company Montgomery Asia have designed the trade-only shows to be a focused, thoughtful set-up that is primed for creating the right connections between suppliers and trade buyers to inspire all with innovative ideas.

“We’re proud that the inaugural editions of SFFA and RPB Asia were a tremendous success. The only dedicated B2B trade shows in Asia to provide a platform for seamless sourcing of global brands of speciality produce, F&B buyers, chefs and distributors took this opportunity to network and discover exciting, fresh collaborations with the many suppliers at SFFA and RPB Asia.” says Soraya Gadelrab, Portfolio Director, Fresh Montgomery. “As the focal point of the Southeast Asian F&B trade show scene, SFFA & RPB Asia will be back for a second run next year from 17-19 July 2018 and it’ll be an even better and bigger showcase of artisan and high-quality products.”

Chefs from newly minted Michelin-starred restaurants, Han Li Guang (Labyrinth) and Sam Aisbett (Whitegrass) presented live cooking demonstrations alongside the headline chef of SFFA, Ray Adriansyah. The chef and co-owner of award-winning Locavore in Bali added that “SFFA has accomplished so much for its inaugural edition in Singapore. It brought together fine food and drink producers from all over the world for a remarkable and enriching time.”

Local producers took this opportunity to showcase their finest artisanal food and drink products to the Southeast Asian market. Carole Tan, founder of Teaspec commented: “It was a productive three days at the show where we met many quality buyers and distributors. SFFA was a fantastic opportunity for us to expand our network and connect with other F&B professionals in Southeast Asia. With exhibitors and visitors in the foodservice and hospitality industries from UK, Korea and France among many others at the show, we could also tap on different markets that we did not have access to prior to SFFA. As we are currently expanding in the UK, we will be attending the Speciality & Fine Food Fair in London this September as part of our expansion plan; it will hopefully open new doors for us in the UK. Without a doubt, you will also see us at Speciality & Fine Food Asia next year!”

Among many other exhibiting suppliers, Silver Bullet Consortium, an exclusive importer of spirits from Tamborine Mountain Distillery, had also rebooked for next year’s edition of Restaurant, Pub & Bar Asia. Based in Singapore, Adrian Lim, Managing Director of Silver Bullet Consortium says: “We had an amazing time at the inaugural edition of RPB Asia. The bar and restaurant scene in Southeast Asia has been extremely lively and vibrant and RPB Asia was a great platform for us to reach out with other key buyers such as restaurant owners, importers and even bartenders. There was a nice mix of industry players at the show and our products attracted a lot of interest from global buyers. We can’t wait to see what next year’s edition has in store for our business.”

Speciality & Fine Food Asia and Restaurant, Pub & Bar Asia will take place again next year from 17-19 July 2018 while the 2017 UK edition will take place from 3-5 September 2017 at Olympia, London.

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