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Speciality & Fine Food Asia Attracts Global Exhibitors for Inaugural Edition in Singapore

April 7, 2017 Exhibitions No Comments Email Email

One of the most hotly anticipated new launches in the Asian trade show calendar, Speciality & Fine Food Asia (SFFA) will take place in Singapore from 18-20 July 2017 at Suntec Singapore International Convention and Exhibition Centre. The eagerly-awaited show, which also incorporates Speciality Chocolate Asia, will take place alongside Restaurant, Pub & Bar Asia – a brand new trade show created in response to the demand from the restaurant, pub, bar and hospitality industries.

“We’re very excited to announce the first group of exhibitors that have been confirmed for Speciality & Fine Food Asia,” says Christopher McCuin, Group Business Development Director, Fresh Montgomery. “There are amazing gourmet, artisan producers and brands from across the world – from UK to Taiwan, and beyond – that are looking to establish or grow their presence in Southeast Asia.”

Fresh Montgomery, a specialist exhibition organiser in the foodservice and hospitality industries, has been organising the UK edition of Speciality & Fine Food Fair for the last 17 years. Showcasing innovation from the finest artisan food and drink producers, the events are vibrant and pivotal in unveiling new brands, and inspiring exciting trends. By launching in Asia, Fresh Montgomery and its sister company Montgomery Asia, are offering a unique opportunity for the fine food and drink producers to reach new markets.

The inaugural events in Singapore will mirror the dynamic UK concept, which draws in more than 850 exhibitors, and over 11,000 trade attendees each year. SFFA will host top attractions including Fine Food Live – an inspiring chefs’ demo theatre hosted by top chefs; a Business Mentoring Area where SME experts are on hand to offer free one-to-one advice; and a Start-Up Village – a zone devoted to 30 up-and-coming artisan food producers showcasing exciting and innovating products. Notably, with the rising demand for artisan and gourmet chocolate in Southeast Asia,Speciality Chocolate Asia will be the region’s only trade event dedicated to premium chocolate, and has already attracted chocolatiers from Vietnam, Singapore and Malaysia.

Singapore companies are strongly represented in the initial line-up, with cult favourite artisan brands like Shermay’s Fine Foods, Straits Preserves and Ette Tea part of the exhibitor list. Young, fast-growing brands like Coco Loco, Hook Coffee, We Are Cultured and Amazin’ Graze – all of whom started with a dynamic presence online, are now looking to expand their businesses on a B2B and regional level. A full list of confirmed exhibitors can be found in the Annex.

A key partnership at the inaugural SFFA is with The Great Taste Awards – the globally recognised benchmark for the world’s best food and drink. It has been described as the ‘Oscars’ of the food world and the ‘epicurean equivalent of the Booker prize’. Organised by the Guild of Fine Food, visitors can expect to try over 200 Great Taste award-winning products

“It is an exciting opportunity to be able to showcase a number of Great Taste winners to the Southeast Asian market. Our winners are all genuine food people who care about the quality of food and drink they produce, said John Farrand, Managing Director, Guild of Fine Food. “We believe that Southeast Asian audiences are strong appreciators of fine food and drink products, and relish the chance to highlight some interesting and innovative producers to them at SFFA.”

SFFA promises an unrivalled line-up that will make it a must-visit for trade buyers from retail, foodservice, travel, import, wholesale and distribution across Southeast Asia. Exciting new announcements for both Speciality & Fine Food Asia and Restaurant, Pub & Bar Asia will be made in May. For regular updates, visit the official show websites – and, and follow the shows on social

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