India vibrancy was aptly depicted at 38th PATA Travel Mart at Bengaluru. 1100 delegates from 56 countries were witness to vibrant cultures and attractions of host state Karnataka at the spacious green environs of Bengaluru International Exhibition Centre on the outskirts of the Southern Indian cosmopolitan city. Host state used the opportunity well to showcase its ethnic culture though an array of exhibits and continuous live folk dance performances at the venue.
Monique Petrus, Previlege Event Communications, Switzerland, said: ‘‘Lively performances at the reception and through the corridor leading up to the exhibition hall created a fresh energy for the day. Rhythmic performances were a welcome break in-between sessions, as we walked to the food court next door.’’
Vast openness of the green venue mellowed the high-pitched performances as tens of groups of ethnic artists performed different folk dances throughout the day.
Karnataka has 319 attractions and some of the popular ones were recreated and displayed at different sections of the venue to create an inquisition in visiting buyers. Simple shops on both sides of the entrance corridor displayed different ethnic products in sandalwood, rose, teak and light woods with live demonstrations by artisans. Cotton and silk fabrics and ethnic jewellery were on display and sale. Karnataka produces its own wines and tastings were available at the shop.
Mario Hardy, CEO, PATA expressed that the attendance to this year’s mart was more than what they expected and that it was good for Karnataka.’’456 sellers from 28 destinations attracted 242 buyers at PTM 2015. PATA Travel Mart 2015 exhibition hall opened with the grand durbar (administration) hall of Mysuru Palace(recreated) and provided a nice backdrop for delegates’ photo memorabilia. Jungles came alive at the Jungle Lodges and Resorts booth at the Mart. Thailand booth had a beautiful lady paining on the umbrella.
Elizabeth Filipiak, Managing Director, Atlas Travel International Services, Poland said: ‘’this has been my best PATA travel Mart ever and am happy to have attended. I have learnt about a beautiful new region of India that is different from what I have seen in my previous six visits. We had a very good guide during the half day city tour of Bengaluru. He not only explained about the attractions but also about the spirituality in a simple and understandable way. I am waiting to go back and send my clients, who, I am sure will be happy to visit.’’
ISKON Krishna Temple, the state legislature building of Vidhana Soudha and 250 acre Lalbagh botanical gardens in the heart of Bengaluru city were part of city sightseeing tour for delegates.
Ngo Thi Hoang Anh, Deputy Head of Travel Management Division, Danang Culture, Sports and Tourism Department, said: ‘’The temple visit was very good. I have read many books about Indian spirituality and would like to visit other old temples in the city.’’
Inaugural evening entertainment by India Tourism was a mélange of variety cultural performances of India, made spectacular with mesmerising backdrops created by visual technology. Entertainment by Karnataka on the second day was a melodious, Karnataki classical music performance and a fashion show of ethnic silk and cotton sarees and fabrics of Karnataka.
Written by Anand & Madhura Katti