Expenditures for Hawaii’s visitor industry have started to stabilize with a boost in spending in March and April of this year (up 3% and 5.4% respectively). This has helped to bring year-to-date spending on par with last year, reaching nearly $5 billion in total expenditures through April 2015 (+0.2%). As a result, Hawaii’s visitor industry’s contribution in state tax revenue is also comparable to last year, up 0.2 percent to $532 million.
Visitor arrivals and spending from our core U.S. West market have continued to increase, and we anticipate that it will remain strong through the first half of the year. While arrivals from Japan for April 2015 were up slightly, expenditures for the month and year-to-date remain down by double-digits, as the dollar continues to strengthen against the yen.
We are working with our global contractors on innovative ways to drive demand to our destination in the second half of the year, and will be presenting some of these ideas through our bi-annual video market updates scheduled to be released in June.