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SPG Pro Reinvents Hotel B2B Landscape in Its First Year

October 14, 2015 Loyalty No Comments Email Email

Starwood Hotels & Resorts Worldwide, Inc. today celebrates the one year anniversary of SPG Pro, its award-winning loyalty program for meeting and travel professionals. SPG Pro has revolutionized the B2B loyalty space as the first program of its kind to reward members across all segments for all business booked at Starwood, and provides customers with the opportunity to enjoy the benefits of SPG membership.

“SPG Pro allows us to reward our customers like nobody else, offering one holistic program that recognizes the personal and professional bookings with us. Just one year in, SPG Pro has generated significant revenue, grown our member base in 189 countries, and rewarded enough points to book more than 150,000 room nights.” said Alison Taylor, Senior Vice President, Starwood Sales Organization. “As we look to be the easiest and most rewarding company to do business with, we will continue to grow and evolve this platform for our global customers.”

The Power of Loyalty

SPG Pro offers meeting and travel professionals the ability to earn SPG elite status, upgrades and Starpoints for B2B business booked at any of Starwood’s 1,250 properties around the world. Plus, any SPG member who books an eligible event, whether that’s a corporate business meeting, holiday party, wedding, family reunion or social event– regardless of if they are a professional meeting planner or not – will earn Starpoints and status for the business they influence.

“Just as SPG changed the hotel loyalty space over a decade ago, SPG Pro is transforming the B2B loyalty space,” saidChris Holdren, Senior Vice President, Digital, Loyalty and Partnerships. “A year after launching SPG Pro, we have built true and lasting connections with our customers to ensure they are rewarded for the business they book with us.”

Earn Rewards Twice as Fast

To celebrate this exciting milestone and the success of SPG Pro, Starwood launched the richest meetings and events promotion in SPG history: SPG Pro Double Double. SPG Pro Double Double offers members the opportunity to earn double Starpoints and double eligible nights toward elite status on meetings and events booked through December 31, 2015, for arrival by December 31, 2016. SPG Pro Double Double provides members with the opportunity to earn event rewards twice as fast at all 1,200+ hotels and resorts worldwide, across all 10 Starwood brands.

SPG Pro Double Double will roll out with a $2 million global media campaign designed to recognize and excite existing members as well as attract new members. Advertisements will appear in many top-tier B2B publications including Smart Meetings, Successful Meetings, TTG Asia and Meetings & Conventions.

During the SPG Pro Double Double promotional period, registered members can:

  • Earn two Starpoints for every $3 of eligible revenue spent on qualifying meetings or events
  • Reach elite status faster by earning two eligible nights for every 20 consumed group room nights

Register and learn more at spg.com/double. Through SPG Pro, Starwood has the ability to reward customers through a comprehensive loyalty program for all their business, provide exciting bonus opportunities – like SPG Pro Double Double, better understand the businesses they influence, and deliver more personalized member experiences. To enroll in SPG Pro visit spg.com/pro.

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