Gold Coast radio identity and former AFL player Peter ‘Spida’ Everitt and his wife Sheree have gone global with their national travel TV show The Great Australian Doorstep, after the popular series launched on iTunes this week.
Likening iTunes to the world’s biggest TV station, Spida said The Great Australian Doorstep was the first Australian travel television show to be picked up by Apple’s global media platform.
He said the move meant people in almost 120 countries could purchase and watch episodes of the show, which follows the couple on their self-drive camping and caravanning holidays across Australia, New Zealand, Canada, USA and Alaska.
“It’s taken four years of hard work to get to this point and now we can start reaping the rewards – it’s a great feeling,” Spida said.
“This is an enormous step-up and puts us above and beyond any other travel show in Australia.”
Spida said iTunes had looked favourably upon the show’s big focus on destinations and the holiday concept of caravan and camping.
“They are very strict about advertising content or endorsements, and although that’s pretty minimal anyway for us, we had to edit out clothing and hat logos and things like that,” he said.
“iTunes also thought some of our content was too Australian and felt it wouldn’t be understood by the wider international audience, so we had to go through a huge re-editing process to meet their standards.
“But it’s worth it now that we’ve launched.”
“Most travel shows are 85 per cent advertorial, however we are more focused on promoting the caravan and camping lifestyle in general,” she said.
“Our show is primarily about people and places and that’s been a winner for us, and makes us a unique Australian option on iTunes.”
Keen to appeal to as many prospective travellers to Australia as possible, the couple selected their most iconic episodes for iTunes download.
“We chose the episodes that feature destinations like Uluru, the Kimberleys, Kakadu and the Whitsundays because we know these will have the broadest appeal,” Mrs Everitt said.
“They are the places that people think of when they talk about Australia so it made sense to push those ones forward.
“We explore the variety of things to see and do – it could be a natural wonder, a secret spot
or a local legend – anything that shows what a unique Aussie place it is.”
Some of The Great Australian Doorstep’s episodes filmed in New Zealand, Alaska & Canada have also made the cut to iTunes.
Heading into its ninth season, The Great Australian Doorstep airs nationally on 7TWO, as well as in New Zealand, Canada, China and South East Asia.
It is also heard each Sunday morning on 42 stations across Australia, with The Great Australian Doorstep travel radio show hosted by both Spida & Sheree.
Series nine of their TV show kicks off here in Australia on 7TWO early next year.
For more details about the show, visit www.greataustraliandoorstep.com.