Home » Business News » Currently Reading:

Spotlight on tourism: IBISWorld reveals emerging industry trends

April 12, 2016 Business News No Comments Print Print Email Email

Highlights of Tourism in Australia include:

–       Revenue is expected to increase by 3.5% annualised over the five years through 2015-16 to $121.9 billion;

–       Revenue is forecast to increase to $139.1 billion over the five years through 2020-21;

–       The industry currently employs more than 540,000 workers across the nation;

–       International visitor numbers have increased as the Australian dollar has depreciated;

–       China is now Australia’s most valuable international tourism market in terms of expenditure;

–       The industry remains reliant on domestic tourism as its largest market;

–       Domestic expenditure on tourism has grown more slowly than international travellers’ expenditure;

–       Over the next five years, the industry is expected to further enhance its online capabilities as consumers increasingly use the internet to research, organise and book trips.


Highlights of Online Travel Bookings in Australia include:


–       Revenue is expected to increase by 13.8% annualised over the five years through 2015-16 to $728.0 million;

–       In 2015-16 alone, industry revenue is expected to grow by 10.8%;

–       Revenue is expected to increase by 8.1% over the five years through 2020-21 to exceed $1 billion;

–       The expansion of bricks-and-mortar and upstream tourism service providers, such as airlines,  into online travel services has intensified competition for pure-play online travel booking agencies;

–       Increasing international flight capacity due to the expansion of low-cost airlines such as Jetstar and Scoot has allowed industry firms to broaden their product ranges;

–       International travel is particularly important to the industry, as these bookings tend to attract higher total transaction values, from which online travel booking companies take a percentage;

–       The increasing sophistication of mobile technology and high levels of internet use are expected to continue driving industry growth.

Comment on this Article:

Time limit is exhausted. Please reload CAPTCHA.

Platinium Partnership


Elite Partnership Sponsors


Premier Partnership Sponsors


Official Media Event Partner


Global Travel media endorses the following travel publication