The South Pacific Tourism Organisation (SPTO) and its 17 member countries continue to seek ways to increase tourist arrivals from China, as Chinese travelers continue to have the highest growth of outbound travelers in the world.
The SPTO has thus teamed up with Chinese travel media experts Travel Link Media (TLM) to market its activities in China this year.
Travel Link Marketing is an integrated marketing company in Beijing that specializes in connecting tourism organisations with marketing their products and services to the Chinese travel industry via advertising, social media networking, public relations and event management services.
TLM will work with the SPTO to market the China Outbound Travel & Tourism Market (COTTM) in Beijing in April, the China International Travel Mart (CITM), Shanghai, the South Pacific China Roadshow, the SPTO’s South Pacific Specialist Programme and the South Pacific Tourism Exchange (SPTE) which is being held at the Gold Coast, Australia in May, where 8 top Chinese travel agents have been confirmed to participate through TLM.
SPTO Marketing Manager Alisi Lutu said SPTO engaged the services of TLM in 2015 and have noted an increase in Chinese travel agents participation at its roadshows.
“We are pleased to be able to work with TLM to grow our Chinese market and we are particularly pleased with the quality of Chinese buyers at the SPTE which will be held in May this year at the Gold Coast.’
SPTO Chief Executive Ilisoni Vuidreketi said TLM provides a vital link towards increasing visitor arrivals into the Pacific from China.
“There is a concerted effort from SPTO and our 17 Pacific island member states to increase visitor arrivals from China and TLM provides a vital link with prospective visitors as they understand their own market.”
“The SPTO and our member countries also have an excellent working relationship with Pacific Islands Trade and Invest in Beijing, who have been instrumental in collaborating with us to market the Pacific Islands in China. We believe that these strategic partnerships with PIT&I and now TLM position us well to be able to fully enhance our marketing presence in China.”