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Sri Lanka Tourism increases its promotional activities with Australian travel trade.

October 30, 2017 Whats On No Comments Email Email

Intro: Agents encouraged to attend roadshows in Perth, Melbourne and Sydney as Sri Lanka tourism ramps up focus on Australian travellers.

Sri Lanka Tourism has announced a series of travel industry roadshows to take place in November.

A delegation of 50 Sri Lankan representatives will host Australian travel agents, tour operators and media for dinner and networking as the tourism bureau sets it sights on developing arrivals from Australia.

The announcement comes at a time when Sri Lanka as a destination has been gaining momentum in the consumer press with significant interest steadily developing among consumers. Meanwhile wholesalers are now touting Sri Lanka as a destination to watch.

The roadshows are scheduled for 20 November in Perth, 23 November in Melbourne and 27 November in Sydney.

Director of Marketing, Madubhani Perera said, “We are very excited to increase our promotional efforts in Australia and engage the Australian travel industry to help demonstrate to consumers the wonders of Sri Lanka.”

Madubhani continued, “We have world heritage sites, rich bio diversity, tropical beaches, adventurous experiences and world class hotels. We are excited to share these opportunities with the travel industry in Perth, Melbourne and Sydney.”

Sri Lanka Tourism Promotion Bureau Chairman Udaya Nanayakkara added, “Sri Lanka Tourism engaged in a similar promotion last year in Australia and with the introduction of direct daily flights by Sri Lankan Airlines to Melbourne this year, we need our presence with the travel trade on a continuous basis.

With proceedings beginning at 5.30pm the evenings will see attendees treated with Sri Lankan food and drinks and a networking sessions with exhibitors.

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