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STA Travel and Tourism Australia master Australia’s best views

May 17, 2014 Corporate No Comments Email Email

STA Travel today announced it has joined forces with Tourism Australia to inspire more Aussies to put their home land on the top of their dream travel list, just as overseas tourists have been doing year after year.

1398122922247_PRThe new campaign follows a recent increase in the popularity of domestic travel, with a growth of 3.4 per cent in 2012-13 according to Australian Bureau of Statistics (ABS)[1].

Natalie Placko Thornton, STA Travel’s Marketing & e-Commerce Director says STA Travel expects the number of Australians exploring destinations closer to home will continue to grow in 2014.

“Australians are changing their perception of domestic travel and are looking to the diverse destinations they are able to discover without leaving the country,” Natalie said. “Many have already travelled extensively overseas no longer wanting to hear second-hand from overseas visitors everything there is to know about the fantastic destinations they are yet to explore in their own country.”

Processed with VSCOcam with g3 presetAt the heart of the partnership is a unique opportunity for Australians to visualise their dream Aussie trip. The STA Travel WanderAustralia website uses the concept made famous by the View-Master to allow people to curate their own WanderAustralia reel from a series of great Australian images recently captured by STA’s Insiders and ‘Best Job in the World’ winners. STA Travel is giving one lucky winner $5,000 to help them bring their WanderAustralia travel fantasy reel to life, as well as other daily prizes.

To encourage Australian’s to share the beauty of their backyard, Instagrammers and bloggers are using #wanderaustralia to uncover hidden gems and special destinations.

STA Travel and Tourism Australia have also teamed up with Virgin Australia to offer a free $100 travel voucher available with any Virgin Australia domestic return flights booked between 15th May and 15th June 2014 for travel between 15th May and December 31st 2014 (while stocks last). The travel voucher can be used towards STA Travel accommodation, tours, insurance or car hire and must be booked in an STA Travel store in conjunction with the flight. For further details of about the campaign visit or

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