Tourism Australia has installed a pop-up beach at London’s Victoria Station as part of a drive to raise awareness among young Britons of Australia’s Working Holiday Maker (WHM) scheme.
The campaign is designed to provide information on the visa and invite young Brits to enter a competition to win one of 10 free flights to Australia with youth travel specialist STA Travel, world’s largest youth travel company.
Staff dressed as surf life savers are telling the story of why there’s nothing like a working holiday in Australia, highlighting the huge variety of jobs available and the amazing range of travel experiences across the country.
Surveys show that four months on from the UK referendum on membership of the European Union, young British citizens are unclear as to what ‘Brexit’ means for their future ability to work and travel overseas.
In a survey carried out two weeks ago, more than half of young British adults said they would consider a temporary move abroad to travel or work after Brexit, when Britain leaves the European Union, and they cited Australia as their most preferred place to do that outside of Europe.
Tourism Australia and STA Travel will be promoting the WHM program throughout the month of November in a new digital campaign. Tourism Western Australia will also be working with STA Travel in November to encourage young Brits to visit Perth and experience the many wonders of WA.
Since 1975, Australia has welcomed British citizens aged 18-30 to work and travel on the WHM visa, and the Australian government has just announced a package of new measures aimed to increase Australia’s attractiveness as a destination for young working holiday makers.
The WHM scheme allows British citizens aged 18-30 to work in Australia for up to two years, providing the opportunity to work and travel the country. Currently around 40,000 British citizens travel on a WHM visa each year and the Australian government, working with Tourism Australia, is looking to increase those numbers in 2017.
Speaking at the pop-up beach, Australia’s Minister for Trade, Tourism and Investment, Steven Ciobo said an Australian working holiday represented more than just a job, and more than a holiday.
“Our country offers so much. It is a beautiful and unique destination where you can work, live and have adventures every day. A year, or maybe two, travelling and working in Australia will change your life.
“I’m delighted to be in the UK, Australia’s biggest market for working holiday maker travel, to encourage more young Brits to travel down under.
“With recent changes announced to the program, a working holiday in Australia is now easier and affordable.
“Australia offers working holiday makers the highest after tax wages compared to competitor countries like Canada and New Zealand.”
Ciobo announced a Memorandum of Understanding between Tourism Australia and STA Travel worth GBP 500,000 in the UK market in year one. This outlines a commitment by each party to work in partnership over the next three years to help drive Working Holiday Maker visa travel to Australia.
Edited by Peter Needham