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STA Travel Partners With Top Social Influencers for Launch of Unexpected Europe Campaign

April 10, 2014 Corporate No Comments Email Email

STA Travel announced today, the kick-off of the company’s Unexpected Europe campaign by sending some of the top tastemakers under 30 from the travel, sports, music, and social media arenas on a week-long trip of the most sought-after cities in Europe.

With this partnership, each social influencer will act as an STA Travel Insider providing unique access and a behind the scenes guide to these cities. The six-city tour, to be held from now through April 27th, offers young travel enthusiasts endless opportunities to engage in an exciting, adventurous and cultural journey that will be documented with video blogs on STA Travel’s YouTube channel, blog and via the Insider’s websites and social channels.

As a bonus, STA Travel is launching a major airline sale starting now for travel to Europe for flight discounts up to 15% off. Sale runs for a limited time only.

The Unexpected Europe campaign will take fans on an exciting European trip that will include Amsterdam, Rome, Prague, London, Paris and Barcelona. Each city was chosen for its lifestyle diversity and entertainment choices. The campaign will be supported with social content by each contributor on each of their social media channels, along with STA Travel’s online and social channels.

“Social media has transformed the way we live, travel and communicate. This has created tremendous opportunities to connect with travelers and adventure seekers in a personal and engaging way,” said Vanessa Goolsby, VP of Product and Marketing, STA Travel.

The selected contributors participating in the campaign include Travels of Adam, Our Wild Abandon, Astronautalis, Matty Lambert, and STA Travel’s own Teresa Cordova. These influencers will give a first-hand look at the coolest destinations in Europe and share their experiences with the world through video and online content. Their fans will be able to connect, learn and share!

In addition, STA Travel is giving away a 13-day European Trip for two. The grand prize winner will visit ten of the most exciting cities in Europe. The prize includes round-trip airfare, hotel accommodations and international trip insurance.

For more information about STA Travel’s Unexpected Europe campaign visit, http://sta.travel/1gW4C3P and the 13-day European Trip Giveaway Sweeps: http://sta.travel/1gubIYk

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