South Pacific Tourism Organisation Chief Executive Officer Mr. Ilisoni Vuidreketi today announced the launch of the inaugural South Pacific Tourism Exchange (SPTE) to be held in Auckland, New Zealand from the 22 – 23 May 2014.
The SPTE according to Mr Vuidreketi will be the region’s largest travel and tourism business-to-business event and is expected to attract the participation of more than 50 international buyers and 16 Pacific Island countries with their respective private sector operators.
“The event aims to bring together regional tourism operators and partners (SELLERS) and International tour operators and wholesalers (BUYERS), through a combination of pre-scheduled appointments and networking opportunities,” he said.
He also said that this event is ideal for tourism wholesalers seeking to grow their business into the region and is a unique and cost effective means of learning about travel and tourism in the South Pacific.
“We have opened online registration for buyers and are overwhelmed at the level of interest registered so far” he said.
He said in the coming day, SPTO will open online registration for exhibitors (sellers) and they remain positive that they will be able to achieve their targeted number of buyers and sellers for the event.
Mr. Vuidreketi said “The SPTO recognizes and applaud the initiative taken by Pacific Island countries in promoting their destinations through national tourism trade shows. We have also identified the need to have one at a regional level to compliment the initiatives taken at national levels”.
The South Pacific has long been a popular tourist destination for many international travellers and the region has enjoyed strong steady growth over the past few years. However, the SPTO recognizes that tourism is a very dynamic industry and the need to creatively promote the destination remains a critical part of its mandate.
“SPTE will each year add new and creative elements to attract more buyers and sellers,” he said.
The Exchange will be held at the Pullman Hotel in Auckland from May 22-23rd.