Here’s an interesting stat for you – mCommerce will account for over $500bn in 2016. Not just that, with $74bn being contributed from consumer apps, Asia is expected to make up more than half of the global mCommerce figure coming in at a predicted $230bn (according to Digi-Capital)
To get a better understanding of these staggering numbers, EyeforTravel brought together Booking.com, Hyatt Hotels, Hotel Quickly and Carlson WagonLit Travel to share their thoughts on how the Asian market is managing mobile penetration, investing and reacting to this consumer trend.
Our experts in this week’s whitepaper include:
- Oliver Hua, Managing Director – APAC, Booking.com
- Andy Chang, Director of Digital Marketing APAC, Hyatt Hotels
- Tomas Laboutka, CEO and Co-Founder of HotelQuickly
- Alvan Aiau, Global Sales and Programme Manager APAC, CWT