Leading audio visual and event staging provider, Staging Connections lit up the Adelaide night sky and promoted team loyalty with custom projections of the Adelaide Football Club’s brand across selected match days during the first half of the 2016 Toyota AFL Premiership season.Rallying the troops and emphasising the club’s tagline “We Fly As One”, the Adelaide Crows colours were beamed into the night sky using theatrical moving lights with custom glass gobos. Iconic buildings on the riverbank, including the Adelaide Festival Centre and InterContinental Adelaide, were lit alongside grandstands, footpaths, skyscrapers and trees with the colourful projections which were a major talking point for fans on arrival at the Adelaide Oval.
Anna Muecke, Brand & Marketing Manager at Adelaide Football Club commented on the successful brand activation and the impact it had on the match day experience.
“We are always looking for new and exciting ways to engage with our fans both inside and outside the stadium. Our trust for Staging Connections’ technical know-how to create this activation allowed us to effectively utilise the dark space around Adelaide Oval to create and build a strong sporting atmosphere.
“The results were outstanding and captured the attention of our team’s supporters, the wider public, fans on social media and news outlets. The simple techniques were applied in creative ways to truly reinforce our brand and rally our supporters – the visuals added to a fantastic match day vibe,” said Ms Muecke.
Staging Connections communicated with several stakeholders and authorities to ensure the safe operation of the powerful lights in a busy flight path and an active pedestrian, vehicle and public precinct.
For the 2016 Toyota AFL Sir Doug Nicholls Indigenous Round in May, the Club wanted to celebrate by providing a unique and special pre-game segment using projections of current Indigenous players onto the roof of the Adelaide Oval grandstands. In what was a first for the Adelaide Football Club, the stadium lights were switched off before the game which allowed the player projections to shine whilst a Welcome to Country and other entertainment celebrated the Indigenous Round.
Using gobo projection was the simplest and safest way to ensure a great outcome but also working in with the logistics on ground prior to an important AFL match. Each light was protected from the weather in inflatable domes on individual trolleys to ensure a speedy exit prior to kick off.
Staging Connections is the official audio-visual partner of the Adelaide Football Club and worked alongside their activation partner TLA Worldwide to light up the Adelaide sky.