Star Ratings Australia has strengthened its offering with the announcement of Sarah McCully as General Manager. Ms McCully will lead the independent accommodation rating provider as it maintains its position as one of the most widely recognised and trusted symbols of quality accommodation standards in the world.
McCully, who was previously General Manager – Park Acquisition and Support Services at BIG4 Holiday Parks, brings 20 years’ experience to Star Ratings and will focus on reinforcing the value of Star Ratings to both accommodation providers and consumers.
“My goal is to see a consistent and collaborative approach by key brands and accommodation providers across Australia to promote the benefits of Star Ratings to their properties.”
“Star Ratings is one of the most widely recognised and trusted symbols of quality accommodation standards in the world and I am looking forward to continuing to educating accommodation providers and consumers about the benefits of choosing independently rated accommodation above self-rated accommodation,” said Ms McCully
McCully believes Star Ratings provides a valuable industry benchmark and hopes to see a consistent approach to accommodation ratings in Australia.
Michael Reed, CEO of the Australian Motoring Services Group says McCully’s unique combination of marketing and tourism experience will be a valuable asset to the Star Ratings team.
“The accommodation industry is rapidly changing and with Sarah’s valuable experience in tourism and marketing in both Australia and the UK, we can ensure Star Ratings remains relevant and demonstrate real value to both accommodation providers and consumers,” said Reed
Star Ratings is a division of Australian Motoring Services and is the leading independent accommodation rating scheme in Australia. The scheme provides a reliable source of information about the cleanliness, quality and condition of guest facilities.
McCully takes over her duties as General Manager at Star Ratings with immediate effect.