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Star Ratings joins publisher to promote holiday parks

April 1, 2015 Headline News, Hotel News No Comments Email Email

egtmedia59Star Ratings has partnered with the largest magazine publisher in the world to showcase Australia’s best caravan holiday parks.

Star Ratings Australia has joined forces with the Bauer Media Group owned Turu.com.au to promote Australia’s best caravan and camping holidays in a high profile advertising campaign and reader promotion targeting mothers – who are considered the most important decision makers in family holiday planning. http://join.travelmanagers.com.au/

The partnership features a AUD 50,000 coupon promotion for readers of Australia’s highest selling weekly magazine – Woman’s Day – plus a three week television campaign on Channel Nine (Sydney and Melbourne markets).

In Woman’s Day over the next two weeks, full page ads will promote the reader coupons.  Readers will be encouraged to collect a code-word to earn a AUD 50 Turu voucher and if they book a Star Rated Caravan Holiday Park they receive a bonus AUD 50 voucher for their next Turu.com.au booking.

Since launching in July 2012 Turu.com.au has attracted more than 2.5 million caravan and camping holiday makers to the site – and 61% of all visitors are female. Turu will underpin the print and broadcast media campaign with extensive digital media activity on its Facebook and Google+ sites as well as electronic direct mail to a powerful database of past customers.

Edited by Peter Needham

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