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Starwood Hotels & Resorts Launches Aloft Brand in Atlanta, Georgia

April 14, 2014 Hotel Openings No Comments Email Email

Starwood Hotels & Resorts Worldwide, Inc.® today announced the grand opening of Aloft Atlanta Downtown, the first Aloft hotel in the state of Georgia.

Owned by Tampa-based DeBartolo Development, LLC, and managed by Atlanta-based Banyan Investment Group, the 10-story property in downtown Atlantaunderwent a multi-million dollar transformation prior to conversion. Aloft Atlanta Downtown offers 254 spacious, loft-like rooms, forward-thinking technology and a vibrant, social atmosphere.

“We are thrilled that Aloft has arrived in Atlanta, the largest economic and cultural center in the South, and expect that this new Aloft hotel will energize the downtown lodging market by offering an appealing new option for the next generation of travelers,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “We were delighted to work with DeBartolo Development on the successful conversion and repositioning of this hotel. Conversions represent an important growth channel for the Aloft brand, especially in mature metropolitan markets.”

Located immediately adjacent to the Merchandise Mart in the heart of Atlanta’s business district, Aloft Atlanta Downtown is easily accessible from Interstate 75/85 and close to the offices of numerous Fortune 500 companies, as well as the campuses of Georgia State University and Emory University. Nearby attractions include Georgia Aquarium, the World of Coca Cola, Atlantic Civic Center and Centennial Olympic Park. Hotel amenities include the W XYZ® bar featuring live music performances, a Splash swimming pool in hotel’s outdoor backyard, a 24-hour fitness center and more than 2,500 square feet of flexible meeting space, ideal for both business and social events.

“Aloft will deliver a fresh, innovative approach to the hotel landscape in downtown Atlanta,” said Edward Kobel, President and Chief Operating Office of DeBartolo Development. “Starwood has a tremendous track record of developing strong brands that resonate with consumers and successful partnerships with owners. We look forward to growing our partnership with Starwood.”

“This vibrant, landmark hotel is well-positioned to emerge as a favorite with business travelers, visitors and area professionals,” said Lloyd Crabtree, Senior Vice President of Operations for Banyan Investment Group. “The convenient location in the heart of so many business and leisure destinations further adds to our high profile and high impact.”

Aloft’s innovative and exclusive initiatives set it apart. Aloft recently announced that select properties will roll out Smart Check In, allowing guests to use their smartphones to check in to the hotel and open their guestroom door. This follows on the heels of the first phase of Smart Check-In, the first mobile check-in using RFID technology to truly bypass the front desk. In addition, Aloft offers live, free access to local emerging artists as well as some of the hottest bands with Live at Aloft Hotels programming at the W XYZ® bars.

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