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Starwood Hotels & Resorts’ Sizzling Aloft Brand Debuts In South Korea

October 3, 2014 Hotel Openings No Comments Email Email

 Aloft Hotels, part of Starwood Hotels & Resorts Worldwide, Inc., today announced the opening of Aloft Seoul Gangnam, bringing its passion for live music, vibrant design-led initiatives, and innovative new technology to the chic and bustling district of Gangnam in southern Seoul, South Korea.

Owned by renowned energy distribution & real estate development company, Daeshin Investment & Development Co., Ltd., the hotel offers a vibrant destination in the hip and buzzing area.

“Since the Aloft brand’s global debut in 2005, we’ve seen incredible growth momentum in some of the most exciting destinations around the world,” said Brian McGuinness, Global Brand Leader, Starwood’s Specialty Select Brands. “With its emphasis on design and tech-savvy features all at an affordable price point, Aloft Gangnam is right at home amidst the buzz and energy of Seoul’s liveliest district.” unnamed (7)

Aloft Seoul Gangnam features 188 urban-inspired guest rooms, including four suites, with many of the brand’s signature features including ultra-comfortable signature platform beds with plush bedding, walk-in showers with custom amenities by Bliss® Spa, complimentary bottled water, and signature coffee. In addition, each room combines innovative business and entertainment equipment such as plug-n-play docking stations that link tablets, laptops, or music devices to the room’s 42” LCD TV and also complimentary internet access.

“The opening of Aloft Seoul Gangnam underscores an important milestone for the growth of the brand in Asia Pacific,” said Lothar Pehl, Senior Vice President, Operations and Global Initiatives and Regional Vice President, Thailand, Cambodia and Vietnam; and Japan, Korea and Guam, Starwood Hotels & Resorts. “Even as one of the newest Starwood brands, Aloft has already increasingly stood out in the traditional select service segment of the hotel industry for its unique positioning, appealing to the next generation of travelers.”

Aloft Seoul Gangnam will offer 64 square meters of tech-inspired meeting space, including three versatile meeting rooms that can comfortably seat up to 48 people in a theater-style setting. Aloft Seoul Gangnam also offers aa number of spaces for guests to mix and mingle, work, or simply relax – including the brand’s signature 24-hour grab-and-go beverage area,Re:fuel by AloftNook, the hotel’s signature all-day dining restaurant serving buffet breakfast and diverse international selections from an á la carte menu; and the well-equipped Re:chargeSM fitness centre. Guests can also catch emerging music acts at the W XYZ ®bar, where music, cocktails, and fun flow freely.

“We are proud to partner with Starwood Hotel & Resorts, a global leader in the hospitality industry to debut the Aloft brand in Seoul. We believe that there are boundless possibilities arising from the synergy of the brand and the district,” said Jinwoo Shin, CEO of Daeshin Investment & Development Co., Ltd. “Designed for a new breed of global traveler, Aloft’s forward-thinking programming will be a hit in Gangnam, complementing the area’s many dynamic offerings.”

Located on Yeongdong-daero, one of Gangnam’s major thoroughfares, Aloft Seoul Gangnam is 11 kilometers from Seoul’s city center, and 50 kilometers from Incheon International Airport. The hotel allows for easy access to the COEX Convention and Exhibition Center, as well as the office district in Samsung-dong. It is also a great base for exploring Seoul’s rich culture and history, including UNESCO Heritage treasures; engaging in luxury retail therapy at a shopping area styled as the Beverly Hills of Seoul; and pursuing endless pulsating nightlife.

Aloft Seoul Gangnam is testament to the Aloft brand’s growing momentum in Asia Pacific, as well as Starwood’s robust expansion in the region. There are currently 15 operating Aloft hotels in Asia Pacific, with another 17 in the pipeline. Starwood has maintained its presence in South Korea for over 20 years and with the Aloft brand, currently houses four of the nine Starwood brands, including Westin, Sheraton, and W Hotel brands.

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