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Starwood Hotels & Resorts Strikes a Chord with Amped Up Music Experiences

April 9, 2015 Hotel News No Comments Email Email

Musically-inclined SPG members are singing a sweeter tune thanks to new, members-only music offerings and once-in-a-lifetime interactive artist experiences

Starwood Preferred Guest® (SPG®), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) is partnering withTrevanna Entertainment, a live music consulting agency, to produce another remarkable year of the signature in-hotel music series, Hear the Music, See the World. Additionally, through SPG’s expanded relationship with AEG, the largest sports and entertainment presenters in the world, getting into the world’s most exciting music festivals and the best luxury suites is now a reality.

“Music moves our members, so we’re making this year’s program even more memorable, which will deepen our relationship with our most valuable guests,” said Mark Vondrasek, Senior Vice President, Distribution, Loyalty and Partnership Marketing for Starwood Hotels & Resorts. “Through SPG’s music program, we’re redefining what loyalty programs can do. We’re continuing to cultivate loyalty beyond reason with all of our members by providing them once-in-a-lifetime access to music’s top talent and the chance to see amazing performances from the comfort of SPG’s luxury suites in some of the world’s best venues.”

Up Close and Personal

SPG’s Hear the Music, See the World concert series has become one of the most popular SPG Moments. Tickets for this year’s intimate, acoustic series become available April 7, 2015. SPG members can redeem Starpoints atspg.com/moments to attend any of the five in-hotel performances, which gives fans the rare opportunity to connect with their favorite artists in intimate settings.

Confirmed 2015 Hear the Music, See the World performances include:

Aloft & Element Aloft/Element Miami DoralMiami, Florida June 26 Nate Ruess
W W BeijingBeijing, China July 4 Zhang Zhen Yue
St. Regis The St. Regis Mexico CityMexico City, Mexico October 8, 2015 Jamie Cullum
Westin Westin Palace MadridMadrid, Spain October 30, 2015 Bastille
Sheraton Sheraton LA DowntownLos Angeles, California November 5, 2015 John Legend

“There is nothing better than getting up close and personal at small venues with fans who love music as much as I do,” said John Legend. “I get to perform for these devoted fans in the most beautiful settings at the most incredible hotels in the world. SPG delivers what matters most to us – bringing music to the people.”

“Suite Access” to the #spglife

Through its expanded relationship with AEG, SPG is giving its members the opportunity to enjoy the #spglife outside of Starwood’s more than 1,200 hotels. Members can enjoy powerful performances from the comfort of SPG’s Luxury Suites in AEG affiliated venues such as STAPLES Center in Los Angeles, Shanghai’s Mercedes-Benz Arena and London’s The O2, which are all part of the AEG Facilities venue portfolio. Members can share their experience at the SPG “selfie spot” while enjoying the SPG bar and other suite perks. Redemption begins April 7, 2015 at spg.com/moments.

Sold Out Festivals? Not for SPG Members

Now SPG Members will have priority access to festivals including the Coachella Valley Music & Arts Festival, New Orleans Jazz & Heritage Festival and Barclaycard Presents British Summertime Hyde Park, which typically sell out in days if not hours. Through SPG, members can get sold out VIP or General Admission passes, behind the scenes tours, the best views of the stages, access to hospitality and AMEX lounges, catered dinners and more.

Enjoy the Music on Us

SPG members can register to win epic music prizes through a one-of-kind sweepstakes including all-expense paid trip for two to one of the five in-hotel Hear the Music, See the World performances around the world, a SPG Luxury Suite takeover or 50,000 Starpoints towards their next unforgettable SPG Moments experience. Beginning today through May 22, 2015, any SPG member who registers for the sweepstakes and books an eligible two-night stay at any Starwood property through the SPG app will be entered to win.

Members can earn additional entries by sharing a photo on Twitter or Instagram from their favorite SPG Moments experience or hotel stay and tagging #spglife in their post. Members can register for the sweepstakes atspg.com/hearthemusic.

For more information about SPG’s 2015 music program, please visit: spg.com/hearthemusic.

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