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Starwood Preferred Guest and the Chicago Cubs ‘Play Ball’ with Exclusive SPG Cubs Moments for the Second Consecutive Year

March 20, 2014 Loyalty No Comments Email Email

Starwood Preferred Guest (SPG®), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc., enters its second year in partnership with the Chicago Cubs, bringing VIP experiences and offers throughout the 2014 Cubs season.

SPG also joins the Cubs in celebration of the 100th birthday of Wrigley Field, the team’s iconic ballpark.

“Just like Chicago fans love their Cubs, SPG has created deep bonds with our members. We earn their dedication by listening to them and delivering great benefits that give them unparalleled access to once-in-a-lifetime experiences like those we’re offering with the Cubs,” said Mark Vondrasek, Senior Vice President, Distribution, Loyalty and Partnership Marketing. “Thanks to our partnership with the Chicago Cubs, not only do we get to give our members the opportunity to watch the game from the luxury suite or throw the first pitch through our SPG Cubs Moments, this year we also join the team to celebrate Wrigley Field’s 100th birthday.”

The SPG Cubs Moments available during the 2014 spring training and regular season allow members to make their baseball dreams come true as well as those of their friends and family members. Starting today, SPG will make the following Cubs Moments available:

  • Premiere VIP seats in the SPG Luxury Suite behind home plate
  • Opportunity to interact with Cubs players and management while serving as “Honorary Team Manager for a Day” or while taking the field with players before the game
  • Stepping to the pitcher’s mound and throwing a game’s ceremonial first pitch
  • Announcing “play ball” to officially start the game

For a full list of spring training and regular season SPG Cubs Moments offered this season, visit

“Through Starwood and the SPG Cubs Moments loyalty program, we’ve been able to further connect with our passionate fan base and provide some truly amazing opportunities to engage with Cubs players and our brand,” said Colin Faulkner, Vice President, Sales and Partnerships,Chicago Cubs. “We’re pleased SPG is a special part of a historic season for our players, staff and fans as we celebrate the 100th birthday of iconic Wrigley Field.”

All Cubs fans have the opportunity to experience unique SPG Cubs Moments when they redeem their Starpoints®, points earned for stays at all Starwood hotels, as SPG members. Visit for more information on membership and SPG Moments.

As the exclusive hotel and resort partner of the Chicago Cubs, Wrigley Field, Chicago Cubs Spring Training, Cubs Destinations and Cubs Charities, Cubs fans can book Starwood hotels for Cubs home and road games at or The Starpoints® earned for stays can then be transformed into unique Cubs experiences through SPG Moments.

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