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Starwood Preferred Guest Reinvents Customer Loyalty With Triple Benefits Discount Programme For Members

July 25, 2013 Loyalty No Comments Email Email

Starwood Preferred Guest® (SPG®), the award-winning loyalty programme from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announces its new “Triple Benefits” dining offers for members.

For three months, starting from 1 July, 2013, SPG members will enjoy three exclusive benefits whenever they dine at one of 650 participating restaurants and bars in Starwood Hotels & Resorts around the globe.

Of the participating restaurants worldwide, nearly 160 participating hotels and 336 restaurants which accounts for more than half of total participating venues worldwide are located in Asia Pacific. This includes Prego, an upbeat and chic Italian restaurant currently available at 12 participating Westin hotels across the region as well as Feast, Sheraton Hotels’ signature all-day market concept eatery which offer fresh, lively and authentic tastes of international cuisine available at 41 participating hotels in the region.

Each participating venue will offer three Food and Beverage (F&B) benefits, including a standard venue discount of 15-30% discount. During this three-month promotion, SPG members enjoy an additional 2 other perks ranging from a free meal for kids under six, 50% savings for kids under 12, bonus Starpoints when dining in a group, a 15% discount on a relaxing spa treatment, and a complimentary glass of wine or a cheese platter.

“Our loyalty program, Starwood Preferred Guest, plays a vital role in prompting our guests to dine at our restaurants,” said Martin B. Jones, Vice President of Food & Beverage, Asia Pacific for Starwood Hotels & Resorts Worldwide, Inc., “We continue to see growth in ‘out of stay’ F&B expenditure by our SPG members.  In fact, we have seen an impressive increase in the number of local diners who have joined SPG to enjoy dining benefits in their cities, and they continue to earn Starpoints even when they are not travelling.”

“With the launch of Triple Benefits, we believe these benefits will make SPG even more relevant to our members and encourage them to discover the unique and compelling experiences available in our restaurants and bars, and continue to strengthen our robust culinary culture.”

Year-Round SPG Member Benefits

SPG is the only loyalty programme in the travel industry offering comprehensive food and beverage related benefits to its members worldwide. Anyone can register to join the SPG program, which offers free membership, to enjoy Triple Benefits and more. SPG gives members all-year-round savings of up to 30% at more than 1000 restaurants and bars in more than 400 Starwood hotels around the world. SPG members will also enjoy themed monthly promotions at participating restaurants and bars, as well as earn Starpoints when dining at these venues. Through the ground-breaking SPG Moments programme, Starpoints can be transformed into extraordinary lifestyle events, including insider access to red carpet movie premieres, live concerts by top artists, championship sporting events, and unforgettable culinary experiences with Michelin-starred chefs.

Following last year’s successful launch of the SPG Restaurants and Bars English website, SPGrestaurantsandbars.com, the portal is now available in eight languages including Chinese, Japanese, Italian, Portuguese, Spanish, Dutch and French.

For more information about Triple Benefits, please visit spg.com/triplebenefits for the list of participating F&B venues.

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