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Starwood Preferred Guest Wows Members With Even More In-Demand Destinations Through Continued Expansion of Design Hotels™ Partnership

November 4, 2016 Loyalty No Comments Email Email

Starwood Preferred Guest (SPG®), the award-winning loyalty program now part of Marriott International, Inc. (NASDAQ: MAR), today announced even more access to extraordinary destinations with the signing of its 100th Design Hotels partner property, The Naka Phuket in Thailand. SPG Members can now access 100 unique and original experiences in in-demand destinations, including areas where the program did not previously have a footprint such as Iceland, Grenada, and the Ukraine.

“Design Hotels™ is a collection of very unique stories curated to create experiential journeys for today’s global luxury traveler,” said Claus Sendlinger, founder and CEO of Design Hotels. “Our partnership with SPG has given Design Hotels™ member hotels exposure to an entirely new set of elite travelers seeking ‘Original Experiences,’ in addition to providing one-of-a-kind hotel options in sought-after destinations for this jet set crowd.  It is truly a win-win.”


SPG® expanded its relationship with Design Hotels™ in 2015 by offering a powerful distribution and loyalty benefit to member hotels, creating a platform for travelers to explore one-of-a-kind boutique properties designed by the world’s most creative minds.

With a wide variety of settings, from great capital cities to beach retreats, mountain resorts to offbeat locales, Design Hotels™ truly offers SPG Members unparalleled access to more experiences. Iconic Design Hotels™ properties now available to SPG Members include The Waterhouse at South Bund in Shanghai, China; 101 Hotelin Reykjavik, Iceland; Mainport in Rotterdam, The Netherlands; Hotel J in Stockholm, Sweden; Laluna in St. George’s, Grenada; and three unique hotels in Thailand, The Naka Phuket, Casa de la Flora and The Library.  By the end of 2016, SPG is slated to have approximately 130 Design Hotels™ and, by the end of 2017, the program is expected to expand to include 200 Design Hotels™.


The continued expansion of the SPG and Design Hotels™ partnership creates even more opportunities for travelers to experience unique destinations and incredible hotels while earning the following benefits:

  • Two Starpoints per eligible U.S. dollar spent (three Starpoints for Gold Preferred and Platinum Preferred Members)
  • Night and stay credit toward elite status
  • On-property benefits of high-speed Internet access and bottled water in-room
  • Gold Preferred and Platinum Preferred Members will automatically receive a Starpoints bonus as their Welcome Gift
  • Free Night redemption

Members of Marriott’s leading loyalty programs, Marriott Rewards and The Ritz-Carlton Rewards, as well as SPG, are invited to link their accounts at for immediate elite status matching, along with the ability to transfer and redeem points across programs, including stays at select Design Hotels™. Members who link their accounts will be able to transfer points at a three-to-one ratio (three Marriott Rewards points = one SPG®Starpoint) between the programs for redemption stays.

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