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Starwood’s Cutting-Edge Aloft Brand Announces Final Three Performers of the Live at Aloft Hotels 2015 Tour

June 5, 2015 Hotel News No Comments Email Email

Aloft Hotels, part of Starwood Hotels and Resorts Worldwide, Inc., today announced the final three emerging artists who will be checking in and rocking out at Aloft Hotels across the country as part of the Live At Aloft Hotels 2015 Tour.

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The tour – which has already included performances by acoustic based pop artist Christian Burghardt and Australian pop duo The Veronicas – brings intimate, acoustic sets by five rising artists, to buzz-worthy Aloft destinations across North America. The final three acts of the tour will showcase: North of Nine, Michelle Chamuel and for KING & COUNTRY.

“Aloft has a longstanding passion for music and we are committed to offering up-and-coming acts an unprecedented platform to showcase their talents,” said Brian McGuinness, Global Brand Leader, Starwood’s Specialty Select Brands. “The continuation of this exciting tour is the latest way we are supporting emerging artists, while giving our guests a taste of the future of music.”

Fresh off their debut EP, “Alive”,North of Nine (the hot new band executive produced by Randy Jackson) will take the stage tonight, June 3, at Aloft Denver Downtown, followed by performances at Aloft Minneapolis(June 11), Aloft Cleveland Downtown (June 17), Aloft Dallas Downtown (June 25) and Aloft Orlando Downtown (July 2). Check out the music video for their hit radio single “Can It Be You?” here. Fronted by Jackson Guthy, these fast-rising pop-rockers deliver catchy choruses, polished songwriting and tender ballads all while the rock ‘n’ roll heartbeat of the band shines through. The North of Nine performances will be followed by recording artist and The Voice Season 4 runner-up Michelle Chamuel (kicking off July 16 at Aloft Cleveland Downtown) and Australian pop-duo and two-time 2015 Grammy Award winners for KING & COUNTRY, known for their soaring melodies, driving rhythms, theatrical instrumentation and personal themes (dates to be announced).

All Live At Aloft Hotels 2015 On Tour performances have no cover charge and are open to hotel guests and music loving locals. For all upcoming tour dates, artist info and the full tour lineup, please visit and join the conversation at @AloftHotels using #AloftLive.

Known for its vibrant social scene and innovative global music programming, Aloft Hotels has put a spotlight on up-and-coming artists since the brand’s inception in 2008 with the introduction of Live At Aloft Hotels, the signature ongoing music series offered at every one of the brand’s nearly 100 hotels worldwide. The popular acoustic sets showcase emerging talent with live, intimate performances in W XYZ® bars and unscripted backstage moments. Past Live At Aloft Hotelsfeature artists have included Green River Ordinance, Better Than Ezra, The Lumineers, Langhorne Slim, and more. Additionally, in 2014, the brand hosted 100 Days of Music, a global initiative in which 100 artists performed at 100 Aloft Hotels over the course of 100 days to celebrate the road to the brand’s upcoming 100th hotel opening. As a further commitment to rising musicians, Aloft’s annual Project Aloft Star global talent competition is aimed at discovering the world’s hottest music acts. This year’s competition is scheduled to launch early this summer.

Let’s get social! Follow @AloftHotels on Twitter, check us out on Instagram @AloftHotels, or head #ALOFTLIVE.

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