Stay Wyse Booking Sources Report Offers Valuable Insight Into The Source Of Bookings In The Global Youth Travel Accommodation Industry
WYSE Travel Confederation sector association STAY (Safe Travel Accommodation for Youth) WYSE, has launched the first report in its 2015 Industry Flash Survey Series. Based on the results of a survey conducted in March – April 2015 among global youth travel accommodation (YTA) providers.
The Booking Sources Report examined the major booking channels for YTA providers, including an analysis of direct bookings, online travel agents (OTAs), social media bookings and wholesalers during 2014. The report indicates that OTAs now account for 23% of all hostel bookings (weighted data), and that Booking.com have made major inroads into this niche market. Stealing valuable market share away from other sites including hostel-branded OTAs, Booking.com is now the leading OTA for hostel bookings in all regions of the world.
The report also highlighted the potential of social media as a booking source, particularly for smaller providers, where it accounted for between 5 – 11% of bookings for providers with fewer than 100 beds.
The report is available free to STAY WYSE members and to people who submitted a full completed Booking Sources survey.
To download the report or find out more about becoming a STAY WYSE member, visit:www.staywyse.org