Australians are being inspired to find their ‘special place’ this summer through a new, multi-channel campaign from Australia’s number one holiday rental website, Stayz.
The campaign is centred around the important role that special moments play in creating memories that last a lifetime. With over 40,000 holiday rentals across Australia, Aussies are being reminded that they can create long lasting memories with family and friends through Stayz.
The campaign begins today, and is accompanied by a heavy digital schedule and integrated sponsorship of ‘The Block’ on Channel 9. The first TV spot playfully looks back at the memories of the hero lead woman and the unforgettable places she experienced during her childhood. Viewers are taken on a compelling journey that ends with the lead and her young family arriving at their latest ‘special place’, a Stayz house on NSW’s Central Coast. The emotion-filled soundtrack to the campaign is Fire and The Flood by Australian singer-songwriter Vance Joy and perfectly depicts the importance of spending quality time with loved ones.
“We want to help Australians find their next perfect escape,” says Anton Stanish, Stayz Regional Director. “That starts with connecting them to the thousands of unique and inspirational holiday homes and destinations that are on their doorstep. We’re tapping into consumers’ nostalgia and reminding Aussies that they can relive their happiest childhood memories through their own families” concluded Anton.
The new TV ad was created and produced by:
Creative Agency: Clemenger BBDO Sydney | Account Director: Melanie Spence | Creative Director: Luke Hawkins | Art Director: Jonathan Van Loon | Copywriter: Nick Alcock | Senior TV Producer: Jo Howlett |Director: Phillip Sage (In The Thicket) | Executive Producer: Stephan Renard (In The Thicket).
Soundtrack: Fire and the Flood by Vance Joy.