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STR: Europe hotel performance for October 2018

November 26, 2018 Hotel Trends No Comments Email Email

Europe’s hotel industry reported positive results in the three key performance metrics during October 2018, according to data from STR.http://www.germany.travel/en/index.html

Euro constant currency, October 2018 vs. October 2017
Europe 

  • Occupancy: +2.4% to 77.4%
  • Average daily rate (ADR): +6.0% to EUR116.15
  • Revenue per available room (RevPAR): +8.6% to EUR89.89

Local currency, October 2018 vs. October 2017
Madrid

  • Occupancy: +5.6% to 85.7%
  • ADR: +17.9% to EUR138.88
  • RevPAR: +24.5% to EUR119.07

The absolute RevPAR level was the highest for any month in STR’s Madrid database. STR analysts attribute a 7.4% jump in demand (room nights sold) to the CPhI Worldwide pharmaceutical conference (9-11 October) as well as the overall health of the market.
Amsterdam

  • Occupancy: -1.4% to 84.9%
  • ADR: +3.2% to EUR158.87
  • RevPAR: +1.8% to EUR134.96

STR analysts attribute the strong performance to multiple events held in October: Helitech International (16-18 October), the Offshore Energy Exhibition & Conference (22-24 October) and the Amsterdam Dance Event (17-21 October).

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