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Europe’s hotel industry reported mostly positive results in the three key performance metrics during Q1 2019, according to data from STR.
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Euro constant currency, Q1 2019 vs. Q1 2018

Europe 

  • Occupancy: -0.2% to 63.7%
  • Average daily rate (ADR): +1.6% to EUR101.28
  • Revenue per available room (RevPAR): +1.3% to EUR64.56

Local currency, Q1 2019 vs. Q1 2018

Madrid, Spain

  • Occupancy: +2.6% to 71.1%
  • ADR: +5.7% to EUR106.79
  • RevPAR: +8.4% to EUR75.95

The absolute occupancy and RevPAR levels were the highest among first quarters with the most complete samples in STR’s Madrid database. STR analysts attribute a 4.4% rise in demand (room nights sold) to major events hosted in the market, such as Mercedes Benz Fashion Week Madrid (24-29 January), ARCOmadrid (27 February-3 March), World ATM Congress (12-13 March), Motortec Automechnika (13-16 March) and the annual match between Real Madrid and Barcelona (2 March).