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STR Global appoints Robin Rossmann as managing director

November 21, 2015 Appointments No Comments Print Print Email Email

The board of directors for STR Global Limited has appointed Robin Rossmann as managing director of the London-based hotel data benchmarking company.


Rossmann will begin his new role on 1 January 2016. He will replace Elizabeth Randall-Winkle, who has been named chief strategy officer at STR, Inc. Based in Hendersonville, Tennessee, STR is the largest shareholder of STR Global.

Rossmann joins STR Global from Deloitte London, where he was a senior director in the International Travel, Hospitality & Leisure Advisory Group. He brings more than 13 years of experience advising leading hotel brands, operators, investors and lenders across Europe, the Middle East, Africa, Asia Pacific and North America.

“The board is excited to bring Robin and his hospitality experience to lead STR Global”, said Amanda Hite, STR’s president and COO and chairman of the board at STR Global. “He is ideally suited to lead the next phase of growth for STR Global because of his familiarity with the business and his ability to provide tremendous continuity of service to our trusted data partners and our employees”.

Including its London headquarters, STR Global maintains representation in 11 locations around the world.

“Robin’s familiarity with STR Global and the global hotel industry makes him a perfect addition to the company”, said Randy Smith, STR’s chairman and co-founder. “We believe he can bring an aggressive approach to our continued global expansion and assist the company in moving forward with each of our current initiatives”.

Rossmann is a highly dedicated and versatile leader who has advised on hotel strategy, business planning, investment appraisal, market reviews, financial and commercial due diligence, initial public offerings, debt advisory, valuation, financial assurance and risk management.

Rossmann is ideally placed to lead STR Global in continuing to improve the way it provides the hotel industry with competitive benchmarking, information services and research that enables stakeholders to make more sound decisions. He will do this through his extensive relationships with stakeholders across the industry, in-depth knowledge of markets across the globe, and wide-ranging technical ability.

“I have great respect for the trusted position that STR and STR Global has in the market, and I’m delighted to join the team that has built that reputation”, Rossmann said. “The world of performance benchmarking and data analysis is taking huge steps forward, and I’m incredibly excited at the prospect of the increased value that we, as a team, can deliver to investors, brands, operators and advisors across the world”.

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