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STR Global: Europe hotel results for June

July 25, 2013 Statistics & Trends No Comments Email Email

The European hotel industry posted mostly positive results in year-over-year metrics when reported in U.S. dollars, Euros and British pounds for June 2013, according to data compiled by STR Global.

During the first six months of 2013, the region reported a 2.0-percent increase in occupancy to 64.9 percent, a 0.8-percent decrease in average daily rate to EUR101.64 and a 1.2-percent rise in revenue per available room to EUR65.94.

“As we expected, many countries in Europe reported flat growth in either occupancy or ADR during the first half of 2013, and we anticipate this trend to continue during the second half of the year ”, said Elizabeth Winkle, managing director of STR Global. “Istanbul, Turkey, reported a sharp occupancy decline this month as a result of the unrest in the market, though ADR has not fallen quite as much. Select markets in Southern Europe continued to report growth. Milan, Italy, hosted the European Society of Hypertension 2013 annual conference this month, helping the market’s performance. Lisbon, Portugal, also hosted a number of medical congresses throughout the month, which gave a healthy boost to performance”.

Highlights from key market performers for June 2013 include (year-over-year comparisons, all currency in Euros):

* Athens, Greece, reported the only double-digit occupancy increase, rising 13.5 percent to 74.4 percent.
* Istanbul, Turkey, fell 18.9 percent in occupancy to 68.0 percent, posting the largest decrease in that metric.
* Three markets reported double-digit ADR growth: Lisbon, Portugal (+17.9 percent to EUR106.39); Vilnius, Lithuania (+13.8 percent to EUR57.03); and Paris, France (+10.7 percent to EUR335.89).
* Warsaw, Poland, fell 55.4 percent in ADR to EUR75.24, reporting the largest decrease in that metric.
* Six markets achieved RevPAR increases of more than 10 percent: Lisbon (+26.9 percent to EUR80.02); Milan, Italy (+21.9 percent to EUR94.96); Athens (+18.3 percent to EUR86.62); Vilnius (+18.1 percent to EUR43.48); Budapest, Hungary (+13.3 percent to EUR56.88); and Paris (+11.2 percent to EUR305.60).
* Warsaw (-53.0 percent to EUR61.53) and Istanbul (-23.0 percent to EUR116.95) ended the month with the largest RevPAR decreases.

For complete media releases with tables, open the attached Word document.

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