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STR Global: Europe hotel results for September 2013

October 25, 2013 Statistics & Trends No Comments Email Email

The European hotel industry posted positive results in year-over-year metrics when reported in U.S. dollars, Euros and British pounds for September 2013, according to data compiled by STR Global.
Year-to-date September 2013, the region reported a 2.2-percent increase in occupancy to 68.2 percent, a 1.5-percent decrease in average daily rate to EUR103.15, and a 0.6-percent increase in revenue per available room to EUR70.37.

“The summer months were very successful in terms of demand in both July and August, with each month setting a new high in number of rooms sold. September was on trend as demand resulted in more than 100 million roomnights sold, a new record since our data collection started”, said Elizabeth Winkle, managing director of STR Global. “Despite this demand, rate only increased in Southern Europe, which was primarily a result of the 2012 low base comparable”.

Highlights from key market performers for September 2013 include (year-over-year comparisons, all currency in Euros):
* Vilnius, Lithuania, rose 16.7 percent to 79.1 percent in occupancy, reporting the largest increase in that metric. Athens, Greece, followed with a 15.9-percent increase to 75.2 percent.
* Tel Aviv, Israel, fell 11.5 percent to 54.5 percent in occupancy, posting the largest decrease in that metric.
* Three markets achieved ADR growth of more than 20 percent: Vilnius (+31.0 percent to EUR64.96); Barcelona, Spain (+22.9 percent to EUR146.12); and Amsterdam, Netherlands (+20.3 percent to EUR180.34).
* Vienna, Austria (-16.9 percent to EUR107.04), and Geneva, Switzerland (-14.2 percent to EUR227.05), reported the largest ADR decreases for the month.
* Three markets reported RevPAR increases of more than 25 percent: Vilnius (+52.8 percent to EUR51.36); Barcelona (+27.7 percent to EUR123.27); and Amsterdam (+25.1 percent to EUR158.32).
* Vienna fell 23.9 percent to EUR85.12 in RevPAR, posting the largest decrease in that metric.

For complete media releases with tables, open the attached Word document.

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