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STR Global releases preliminary July 2014 data for London

August 13, 2014 Statistics & Trends No Comments Email Email

STR Global’s preliminary July data for London indicate mixed hotel performance.
Based on daily data from July, London reported:
* increases in supply (+2.7 percent) and demand (+0.8 percent);
* a 1.9-percent decline in occupancy to 86.0 percent;
* a 0.9-percent increase in average daily rate to GBP145.22; and
* a 1.0-percent decrease in revenue per available room to GBP124.94.

“London reported declines in RevPAR performance for the third month in a row, impacted by increased supply and the fasting month Ramadan as guests from the Middle East were absent from the capital”, said Elizabeth Winkle, managing director of STR Global. “Although occupancy declined, the British capital achieved levels above 85 percent in this measure for the second year in a row, and the biennial Farnborough Air Show helped drive rates for the month”.

STR Global will release July 2014 results in two weeks. The August edition of the STR Global Hotel Market Forecast will be available by the end of the month.

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