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STR launches STR Sector Analysis

October 11, 2014 Statistics & Trends No Comments Email Email

STR, Inc., the leading provider of information services to hotels worldwide, announced today that it has launched STR Sector Analysis with the objective of providing STR’s transformative competitive benchmarking platform and information services products to industries outside the hotel industry.

STR Sector Analysis will apply STR’s results-driven performance tracking model to industries that will benefit from the company’s expertise in comprehensive, rigorous and reliable data reporting. Founded in 1985, STR offers the most robust and comprehensive database of more than 160,000 hotels worldwide, which is used to provide competitive benchmarking, aggregated market segment data, industry forecasts and construction pipeline reports.

STR Sector Analysis is conducting research to determine which industries outside the hotel sector are best positioned to benefit from benchmarking and information services. The company expects to announce targeted industries by early 2015, with implementation expected later that year.

“We are excited about providing our information services to other industries,” said Randy Smith, co-founder and chairman of STR. “The information we provide to companies enhances business performance by assisting in operations, sales, marketing and development. Smart operators who understand the benefits of greater access to pertinent data will leverage STR’s resources to consistently outperform their competition.

“Additionally, our products result in better access to capital for individual companies,” Smith added. “Investors today have a broad range of opportunities to consider, and the competition for those investment dollars is intense. With our benchmarking services, industries and individual companies will find that our reports provide them with the necessary transparency to enable investors to properly evaluate capital investments.” 

With a proven track record of timely, accurate and confidential data reporting in the hotel industry, STR is uniquely suited to provide valuable data analytics to decision makers across many industries. Maintaining its trusted approach to confidentiality of information, STR’s information services products will soon be available to sectors beyond hotels.

Anne Hawkins, executive VP, leads STR Sector Analysis. Alex Smith, VP, oversees its data operations. Further details about STR Sector Analysis will be available in the coming weeks onwww.str.com.

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