STR, a data benchmarking and analytics specialist, has partnered with the Fiji Hotel and Tourism Association to advance performance growth for the hotel industry in Fiji.“We have great expectations for our partnership with the FHTA,” said Jesper Palmqvist, STR’s area director for the Asia Pacific region. “Fiji is a great leisure travel market, and we’re hopeful that, in combining our forces, we’ll be able to help this market continue to grow. STR knows the hotel industry better than anyone, and the FHTA knows this market better than anyone, so there is a lot of potential in this partnership.”
The partnership is expected to bring 70% of available hotel rooms in Fiji into participation with STR’s benchmarking program, with a goal to further strengthen participation over time. STR’s worldwide sample accounts for nearly 55,000 hotels and more than 7.4 million hotel rooms across more than 175 countries.
“STR has shown a great interest in supporting the Fijian hotel industry,” said Michael Wong, FHTA CEO. “As a globally-recognized leader in accommodation benchmarking, we are excited to be able to use this invaluable information to support our members. After the devastating impact of cyclone Winston, STR was able to provide timely, daily reports of the adjustment to performance of operators, which has been an effective tool in our conversations with Tourism Fiji and industry stakeholders. Additionally, STR works with our members with educational sessions to ensure that each of our members is benefiting and growing their business understanding.”
“This will be a great partnership as we work to expand our presence in the pacific markets,” said Matthew Burke, STR’s Pacific business development manager. “We’ve identified several opportunities to increase awareness and education on the benefits of benchmarking in this region, and we’re confident that this partnership will help us drive that further.”
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