STR’s preliminary July 2019 data for London indicates significant performance levels.
Based on daily data from the month, London reported the following in year-over-year comparisons:
- Supply: +1.5%
- Demand: +0.6%
- Occupancy: -0.9% to 90.5%
- Average daily rate (ADR): +3.3% to GBP176.07
- Revenue per available room (RevPAR): +2.4% to GBP159.30
The ADR and RevPAR levels are the highest for any July in STR’s London database. STR analysts note that Wimbledon (1-14 July) helped push performance levels, and while overall occupancy was down slightly for the month, London saw 20 nights with occupancy above 90%.
STR will release full July results later this month.