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STR: US hotel performance for June 2013

July 25, 2013 Statistics & Trends No Comments Email Email

The U.S. hotel industry reported mostly positive results in the three key performance metrics during June 2013, according to data from STR.

Overall, the U.S. hotel industry’s occupancy fell 0.3 percent to 69.9 percent, its average daily rate was up 3.3 percent to US$111.27 and its revenue per available room increased 3.0 percent to US$77.76.

“The hotel industry reported the highest monthly room revenue ever in June (US$11.5 billion), a clear indicator that the U.S. hotel industry is healthy and that most benchmark metrics are recovering to their old highs,” said Jan Freitag, senior VP of strategic development at STR. “With that said, demand only increased 0.5 percent in year-over-year comparisons, and RevPAR only increased 3 percent.

“One factor leading to tougher comparables may have been the addition of one Sunday and subtraction of one Friday when compared with June 2012. These slower growth rates hindered more sustained RevPAR growth rate for the second quarter, therefore RevPAR increased only 5 percent. These comparables are against very tough Q2 2012 comparables when RevPAR increased 7.9 percent. The percent change for supply increase inched up to 0.8 percent in June, still well below the 25-year average of 2.1 percent.”

Among the Top 25 Markets, Orlando, Florida, reported the largest occupancy increase, rising 4.2 percent to 75.9 percent. Seattle, Washington, followed with a 3.2-percent increase to 86.4 percent. Washington, D.C., reported the largest occupancy decrease, falling 5.4 percent to 76.5 percent.

Oahu Island, Hawaii, reported the only double-digit ADR increase, rising 15.5 percent to US$209.19. Washington, D.C. (-2.1 percent to US$148.06), and Atlanta, Georgia (-1.5 percent to US$85.22), reported the only ADR decreases in June.

Oahu Island achieved the largest RevPAR increase, rising 14.7 percent to US$176.93, followed by Seattle (+9.9 percent to US$116.24) and Orlando (+9.7 percent to US$76.86). Washington, D.C., reported the largest RevPAR decrease, falling 7.5 percent to US$113.27.

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