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STR: US hotel performance for September 2015

October 31, 2015 Hotel Trends No Comments Email Email

The U.S. hotel industry reported positive results in the three key performance metrics during September 2015, according to data from STR, Inc.
In year-over-year results, the U.S. hotel industry’s occupancy increased 3.3% to 67.9%; its average daily rate was up 4.6% to US$122.02; and its revenue per available room increased 8.0% to US$82.82.

“Strong results in the key performance metrics were very much welcomed as the industry moved past calendar comparability issues,” said Brad Garner, STR’s senior VP for client relationships. “Occupancy for the month was the highest for any September since 1995. ADR and RevPAR were the highest for any September STR has ever benchmarked (going back to1987).”

RevPAR in the U.S. has now increased year over year for 67 consecutive months.

Among the Top 25 Markets, Anaheim/Santa Ana, California, reported the only double-digit rise in occupancy (+10.3% to 78.1%) as well as the largest increase in RevPAR (+20.5% to US$110.38). ADR in the market was up 9.3% to US$141.34.

Three additional markets posted a RevPAR increase of more than 15.0%: Philadelphia, Pennsylvania-New Jersey (+19.8% to US$100.21); Norfolk/Virginia Beach, Virginia (+16.4% to US$55.21); and Tampa/St. Petersburg, Florida (+15.9% to US$61.59).

Philadelphia was the only market to report a double-digit increase in ADR, up 14.4% to US$141.61.

The same 21 markets that reported a rise in ADR for the month also reported an increase in RevPAR. Overall, 10 markets saw a double-digit increase in RevPAR.

New Orleans, Louisiana, saw the steepest declines in each of the three key performance metrics. Occupancy in the market dropped 8.4% to 61.0%; ADR was down 2.3% to US$128.51; and RevPAR decreased 10.5% to US$78.37.

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