The U.S. hotel industry recorded positive results in the three key performance measurements during the week of 12-18 July 2015, according to data from STR, Inc.In year-over-year measurements, the industry’s occupancy increased 2.0% to 78.7%. Average daily rate for the week was up 5.3% to US$123.52. Revenue per available room increased 7.4% to finish the week at US$97.24.
Among the Top 25 Markets, Orlando, Florida, posted the largest increase in each of the three key performance metrics. Occupancy in the market rose 13.0% to 89.0%; ADR was up 17.6% to US$112.31; and RevPAR increased 32.9% to US$99.91.
Four additional Top 25 Markets reported RevPAR increases of more than 15.0%: Detroit, Michigan (+27.0% to US$87.89); Atlanta, Georgia (+19.7% to US$91.23); San Francisco/San Mateo, California (+16.5% to US$224.73); and Nashville, Tennessee (+16.4% to US$110.69). Overall, 10 markets recorded double-digit RevPAR growth for the week.
San Diego, California, reported the largest RevPAR decrease for the week, down 7.5% to US$158.52.
Nine markets in addition to Orlando posted double-digit ADR increases. San Francisco/San Mateo (+17.5% to US$245.90) followed Orlando in ADR growth.
Washington, D.C.-Maryland-Virginia (-4.7% to US$141.31) and Minneapolis/St. Paul, Minnesota-Wisconsin (-2.5% to US$125.47) were the only two markets to report a decrease in ADR for the week.
Detroit (+12.0% to 85.0%) joined Orlando as the only other market to experience a double-digit increase in occupancy.
San Diego experienced the largest occupancy decline, down 7.5% to 87.9%.