The U.S. hotel industry recorded positive results in the three key performance measurements during the week of 13-19 December 2015, according to data from STR, Inc.In year-over-year measurements, the industry’s occupancy increased 4.4% to 51.8%. Average daily rate for the week was up 4.1% to US$106.22. Revenue per available room rose 8.7% to US$55.01.
All but three of the Top 25 Markets reported an increase in occupancy, and all but one of the Top 25 Markets recorded increases in ADR and RevPAR.
Norfolk/Virginia Beach, Virginia, posted the largest increases in occupancy (+17.5% to 41.6%) and RevPAR (+28.0% to US$31.73). ADR in the market was up 8.9% to US$76.20.
Seven additional markets recorded a RevPAR increase of more than 15.0%: Oahu Island, Hawaii (+24.4% to US$203.37); San Diego, California (+23.9% to US$58.55); Dallas, Texas (+20.7% to US$57.45); Los Angeles/Long Beach, California (+17.7% to US$96.39); Boston, Massachusetts (+16.6% to US$80.12); Anaheim/Santa Ana, California (+15.4% to US$82.74); and Washington, D.C.-Maryland-Virginia (+15.3% to US$63.52).
Dallas was the only Top 25 Market to post a double-digit rise in ADR, up 11.0% to US$94.35.
Following Norfolk/Virginia Beach, two other markets experienced a double-digit increase in occupancy: Oahu Island (+15.9% to 91.3%) and San Diego (+15.1% to 53.1%).
New Orleans, Louisiana, reported the largest drop in occupancy (-4.5% to 46.1%) as well as the only decreases in ADR (-3.8% to US$111.39) and RevPAR (-8.1% to US$51.37).