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STR: US hotel results for week ending 4 February

February 11, 2017 Hotel Trends No Comments Email Email

The U.S. hotel industry reported mostly negative results in the three key performance metrics during the week of 29 January through 4 February 2017, according to data from STR.
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In a year-over-year comparison with the week of 31 January through 6 February 2016:

  • Occupancy: -1.5% to 55.6%
  • Average daily rate (ADR): +0.2% to US$119.58
  • Revenue per available room (RevPAR): -1.3% to US$66.51

Among the Top 25 Markets, Super Bowl LI host Houston, Texas, posted the week’s largest increase in RevPAR (+100.2% to US$133.68). That spike was driven by the week’s largest rise in ADR (+81.1% to US$193.17) and second largest lift in occupancy (+10.5% to 69.2%).

San Diego, California, saw the largest increase in occupancy (+10.9% to 74.0%) and the second largest jump in RevPAR (+23.6% to US$113.23).

Three additional Top 25 Markets experienced a double-digit lift in RevPAR: Norfolk/Virginia Beach, Virginia (+14.0% to US$33.14); Nashville, Tennessee (+13.7% to US$85.80); and Atlanta, Georgia (+12.8% to US$78.22).

In comparison with the week it hosted last year’s Super Bowl, San Francisco/San Mateo, California, reported the steepest decline in RevPAR (-32.7% to US$161.91). That decrease was due primarily to the week’s largest drop in ADR (-33.1% to US$213.10) as the market’s occupancy grew slightly (+0.5% to 76.0%).

New Orleans, Louisiana, reported the next highest decreases in ADR (-25.9% to US$144.42) and RevPAR (-32.6% to US$90.00). Occupancy in the market fell 9.1% to 62.3%.

St. Louis, Missouri, experienced the largest drop in occupancy (-12.0% to 49.6%) and the third largest decrease in RevPAR (-16.7% to US$46.02).

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