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Strategic Alliance between Hong Kong Airlines and Ctrip.com to Launch Business Class Fare Promotion

May 13, 2014 Airfare Deals No Comments Email Email

Hong Kong Airlines (HKA), an internationally-acclaimed SKYTRAX 4-star airline, today announced a strategic alliance with renowned online travel agent, Ctrip.com (“Ctrip”). Mr. Li Dianchun, Commercial Director of Hong Kong Airlines, and Mr. Wayne Guo, Director of Ctrip Air Ticketing attended the agreement signing ceremony, and jointly announced the strategic partnership. Hong Kong Airlines will launch promotional air tickets of its business class on Ctrip.com starting from today to February 2015 as part of its long-term business class marketing strategy.

Hong Kong Airlines started strategic alliance with Ctrip.com
Hong Kong Airlines started strategic alliance  with Ctrip.com
Mr. Li Dianchun, Commercial Director of Hong Kong Airlines, and Mr. Wayne Guo, Director of Ctrip Air Ticketing, signed agreement of the strategic alliance
Mr. Li Dianchun, Commercial Director of Hong Kong Airlines, and Mr. Wayne Guo, Director of Ctrip Air Ticketing, signed agreement of the strategic alliance

The travel validity of the promotional business class tickets will last for 10 months the longest, offering flexible dates for the consumers to choose from. The routes involved cover a wide range of hot pick destinations in the Mainland China, Taiwan and Southeast Asia, including Beijing, Shanghai, Hangzhou, Nanjing, Chengdu, Hong Kong, Bangkok and Bali. The discounted business class fare will be offered at as low as RMB2,850 yuan (round trip between Shanghai and Taipei) – an irresistible savings for the consumers to enjoy the business class service while paying the price of economy class.

Mr. Li Dianchun, Commercial Director of Hong Kong Airlines, said, “Hong Kong Airlines greatly values the need of business travelers towards a comfortable journey. We have been persistently improving our service to attract high-level customers. It is our pleasure to partner with Ctrip to promote our business class leveraging on Ctrip’s successful online service platform, thus to further facilitate our customers who are looking for quality business class service. In fact, apart from business travellers, nowadays there are an increasing number of premium leisure travellers pursuing for high-end travel experience as well, which is exactly one of the market opportunities we are tapping. Currently, many of Hong Kong Airlines’ major routes adopt A330-300 wide-body aircraft featuring 32 180-degree flat-bed seats in the business class with spacious 1-2-1 configuration and good privacy, all of which brings a pleasant flight experience to our passengers.”

Passengers with Hong Kong Airlines’ business class ticket can also enjoy the exclusive service of its VIP lounge. HKA’s VIP lounge at Hong Kong International Airport will be upgraded and launched by mid-June this year. The lounge will be expanded to 506 sq. m. to provide an enhanced capacity of 120 guests and furnished with more facilities including a Business Centre, VIP Rooms and shower service. Hot noodles and authentic Hong Kong food will also be served at the F&B Service area.

Mr. Wayne Guo, Director of Ctrip Air Ticketing, said, “Riding on our advanced internet technology and extensive consumer base, Ctrip will strive to provide our client with optimized and quality service, fully realize the win-win situation between Hong Kong Airlines and Ctrip by maximizing consumers’ satisfactory experience.”

Hong Kong Airlines carried over 4.8 million passengers in 2013 with an increase of 50% in business class sales. The current network of Hong Kong Airlines covers about 24 business and leisure travel destinations in the Mainland China, Taiwan and Southeast Asia. Leveraging the international air hub of Hong Kong, the flights to major destinations like Beijing, Shanghai, Taipei, Bangkok, Hangzhou and Nanjing have increased frequency to 3 to 5 flights daily, offering travellers a wide range of choices, and are operated by A330 wide-body aircraft. Meanwhile, the frequency of flights to popular leisure travel destinations like Okinawa and Bali has also been increased to 2 to 3 daily.

Sales record of Ctrip showed that its customers visiting to Hong Kong in 2013 was 700,000, and the number is expected to reach 1,400,000 in 2014, among which the number of those purchase business/first class tickets is growing rapidly. A series of value-added services has been provided by Ctrip to these customers, ranging from Wi-Fi service, car rental service to local SIM card service, etc.

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