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Strategies for Developing Pattani Province in the Deep South

March 18, 2014 Destination Thailand No Comments Email Email

Pattani province has set strategies for provincial development from 2014 to 2017, with an emphasis on expanding its markets for halal products and services to Muslim communities at national and regional levels and to the niche market in various parts of the world.
In the provincial development plan, the vision of the province is that Pattani will be developed as a source for agricultural produce and halal products of good quality.

In order to accomplish this plan, Pattani will develop and promote agro-industry and the halal industry. The province is rich in marine resources to be processed into fishery products. Pattani Bay is 116.4 kilometers long and suitable for marine fisheries and coastal aquaculture.

The Industrial Estate Authority of Thailand has launched a project to establish the Halal Industrial Estate in Panare district in Pattani, but the operations of the project have not made much progress because of unrest in the deep South. The Halal Industrial Estate still needs to further develop infrastructure and logistics system to cope with short- and long-term investments. The province has adjusted its management plan by focusing on encouraging local manufacturers to be aware of the importance of certifying halal standards. Emphasis is placed on production under Islamic principles.

About 55 percent of Pattani’s halal canned seafood and frozen processed products are sold in the country, while 45 percent are exported. Major export markets include Canada, the United States, Syria, Lebanon, Malaysia, Singapore, Indonesia, Laos, Myanmar, European countries, and Middle East nations.

Pattani is also rich in “One Tambon, One Product,” or OTOP, goods, as well. In 2011, the province earned 918.6 million baht from OTOP sales, an increase of 9.5 percent from the period between 2008 and 2010. Most of the earnings came from food products, followed by clothes and accessories, and herbs. Workers in this province are good at producing Muslim clothes, especially hijab and kofiyah.

Among the southern border provinces, Pattani is the only province that does not share a border with Malaysia. About 87.25 percent of local residents are Muslims, 12.72 percent are Buddhists, and 0.03 percent other religions.

As a multi-cultural society, Pattani boasts several interesting historical and cultural sites, such as the Yarang Ancient City, the Krue Se (Kersih) Mosque, the Pattani Central Mosque, the Limkoneaw Goddess Shrine and Wat Ratburana, or Wat Chang Hai, the temple where Venerable Luang Pu Tuad, one of Thailand’s most revered monks, used to reside.

The distinctive multi-cultural society will be used as strength to promote local tourism. The unrest in the deep South since 2004 has affected tourism in Pattani. The tourism situation is now improving and the province is hosting more visitors.

Since the southern border provinces development has received greater attention from the Government, Pattani has more opportunities for further growth in all areas.

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