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Strong growth in arrivals augurs well for 2014

April 9, 2014 Destination Global, Headline News No Comments Email Email

egtmedia59International visitor arrivals in Australia grew by 9.8% in the first two months of 2014, the latest Australian Bureau of Statistics Overseas Arrivals and Departures figures show.

Asia is the powerhouse for growth. Arrivals from Malaysia climbed by 19% and China by 18.5%. Vietnam was up 17.8%, Thailand up 16.7%, Singapore up 16.4 per cent, and Hong Kong up 13.9% for the period. Combining January and February smooths out any monthly variations caused by the timing of Chinese New Year. CHR_TTR_Banner UK_March14(300x250px)

The strong growth underlines both the value and potential of tourism to the Australian economy and shows why tourism is integral to the government’s trade mission to Asia this week, according to the Tourism & Transport Forum (TTF).

TTF chief executive Ken Morrison said Asia continued to drive Australia’s tourism growth.

“Australia welcomed more than 100,000 additional visitors in January and February 2014 than we did in 2013 and half that growth comes from just six countries in Asia,” Morrison said.

“This emphasises the economic opportunity tourism offers to Australia as the Asian middle class continues to grow, with the World Travel and Tourism Council estimating Asia Pacific tourism spending will top USD 400 billion next year.

“However, resting on our laurels will see Australia overtaken by other countries which have also recognised this opportunity and are moving to improve their tourism offering.

“We are encouraged by the inclusion of a tourism delegation as part of Australia Week in China 2014 and are confident the mission will help to promote Australia as a destination as well as ascertaining any barriers to the further growth of visitors from China and other Asian countries.

“Understanding what makes Australia an attractive destination and what we can do to make Australia more competitive is crucial to ensuring we capitalise on the Asian people boom and make the most of our proximity to Asia.

“Yet, while visitation from Asia is growing quickly, we are also seeing good strong growth from traditional markets like the UK, USA and New Zealand, which between them have provided an extra 29,900 visitors in the first two months of 2014.

“This shows the need to continue to support Tourism Australia’s marketing efforts across the globe as well as considering reforms to make it easier for more international tourists to come to Australia.”

Edited by : Peter Needham

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