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Strong Taiwanese Participation at Food&HotelAsia2014 and Wine&SpiritsAsia2014

February 14, 2014 Trade Events No Comments Email Email

According to Taiwan’s Ministry of Economic Affairs (MOEA), the economic output of Taiwan’s food service sector, excluding institutional food service, is estimated at US$12.3 billion in 2011, a 12.8 per cent increase from the previous year.

Stronger overall economic performance, coupled with the rise in consumer income, smaller family size, increasing numbers of working women and the development of tourism have played a part in driving up food service sector revenue, which is expected to continue to grow over the next decade.1

The hospitality industry is equally optimistic, as socializing in hotel restaurants become a popular practice in Taiwan. As a result, eGlobal Media-ÃÇÁhotel restaurants have become an important revenue source for Taiwan’s international hotels, accounting for nearly 46% of total operating income (Source: Taiwan Tourism Bureau 2011 data).

Food&HotelAsia and Wine&SpiritsAsia,the region’s most established and comprehensive food and hospitality trade show, will provide the Taiwanese F&B and hospitality industries with the latest offerings such as food products, bar and kitchen equipment and supplies, food processing equipment, hotel amenities, tableware and hospitality technology, among many others. Spanning a total of 100,000sqm, an eight per cent increase in size from 2012, it is the largest edition in the event’s illustrious 37 year history. This year, industry buyers can expect to source from a gathering of 2,800 exhibitors from 70 countries/regions and 54 group pavilions at FHA.

With the upbeat Taiwanese F&B and hospitality industries, the show will see strong Taiwanese participation this year with 156 exhibitors from Taiwan, and two pavilions by Taiwan External Trade Development Council (TAITRA) and Taiwan Food and Pharmacy Machinery Manufacturers’ Association (TFPMMA). Exhibitors from Taiwan include Anko Food Machine, Chanmag Bakery Machine, Chung Shen Food Machinery, Efay, Good Friend Food Machine, Jaw Feng Machinery, Jumbo International, Mill Powder Tech, Minxon Hotel Technology, Possmei International, San Neng Bake Ware Corporation, Shii Long Liou Enterprise, TianShuai Food Machine, Totem Pak Solution, Weider Machinery and many more.

Stephen Tan, Chief Executive of show organiser Singapore Exhibition Services (SES), notes that, “Over the years, FHA has grown with the development of the region’s hospitality and F&B industries to become its top sourcing platform, and pinnacle trade event. The show brings together a vast selection of unique food offerings and front to backend solutions from all over the world, and is a unique and comprehensive marketplace for businesses in Asia and the Southeast Asia region. We are pleased to see a healthy Taiwanese presence at the show this year.”

New speciality show at Food&HotelAsia

The 19th edition of FHA will see the launch of SpecialityCoffee&Tea, bringing the total number of speciality shows to six. Set against the backdrop of a booming café culture, SpecialityCoffee&Tea will integrate all aspects of the industry in a single platform featuring a comprehensive range of equipment, coffee beans, tea leaves and accessories from across the globe. SpecialityCoffee&Tea is the largest, most comprehensive and international show of its kind in the region. In addition, the event will also host the FHA Barista Challenge and first-ever FHA Latte Art Challenge, alongside a number of courses, workshops and fringe activities.

Ms. Ting Siew Mui, Project Director of Lifestyle Events at SES says, “Rising affluence and changing lifestyles in the region has created greater demand for gourmet coffee. Perfectly complementing FHA’s five existing speciality shows, the launch of SpecialityCoffee&Tea throws a spotlight on the industry and highlights its development, and caters to the region’s booming café culture. In addition to the showcase at SpecialityCoffee&Tea, visitors can also source from the unique offerings at HospitalityStyleAsia and Bakery&Pastry for all their café needs. Overall, we have received much enthusiasm from international exhibitors wanting to get a leg into the regional market and great support from the associations who have come on board as partners.”

The other five speciality shows are FoodAsia, HotelAsia, Bakery&Pastry, HospitalityStyleAsia, and HospitalityTechnology.

Wine&SpiritsAsia – the region’s premier industry event

Since 2010, WSA has been held alongside FHA to give it the space and distinction to grow into a premium trade exhibition of spirits and wines for regional buyers.

Spread over 5,000sqm the show has 200 exhibitors from 20 countries/regions and seven group pavilions. This year’s show has the most number of group pavilions, representing the world’s top producing wine regions, with Spain leading the charge with the biggest pavilion. Adding to the buzz on the show floor is a series of talks and master-classes highlighting wines from countries such as Austria, France, Italy and Spain.

All-rounded experience at FHA and WSA

Come April 2014, a combination of the shows’ exhibition, conference, competitions and fringe activities will deliver a holistic experience to all attendees.

Competitions – The FHA Culinary Challenge (FCC) will see 856 chefs from all over the world battle it out in the Individual Challenge, Dream Team Challenge and Gourmet Team Challenge. Returning this year to the FCC is the National Team Challenge. Held once every four years, 11 national teams will compete, but only the top three will qualify for the Battle of the Lion, with one emerging victorious. SpecialityCoffee&Tea will play host to the FHA Barista Challenge and the first FHA Latte Art Challenge, while the Asian Pastry Cup will be held in conjunction with Bakery&Pastry.

Competitions at WSA include the RIPE-WSA Cocktail Challenge as well as the WSA Wine Challenge. Entries from across the globe will be judged by a panel of Asia’s top wine buyers and writers for the WSA Wine Challenge. Awards for the winning wines will be presented at the first MAGNUM NIGHT, an exclusive networking event for the international wine scene, on 8 April 2014. The winning labels will also be displayed at an exclusive tasting lounge at WSA.

Conference – The FHA International Conference this year has more than 90 speakers and will throw the focus on key issues currently affecting the industry, paramount among them is the manpower crunch and ways to ease it. In view of this, the conference will feature a plenary session and an in-depth master-class to provide the industry with practical solutions on how to deal with the manpower shortage.

Other topics that will be covered include managing hotel operations and revenue optimisation strategies; managing F&B operations and food concepts; latest technologies for the hotel and F&B; and food safety, covering latest food regulations and contamination detection methods and food product innovation and development.

“Overall, FHA and WSA deliver a comprehensive, holistic and meaningful event for the whole industry,” added Mr Tan. “Providing businesses with the latest innovations, new food products and unique amenities to choose from, as well as sharing ideas, knowledge and best practices will in turn translate to an enhanced experience for the consumer.”

Food&HotelAsia and Wine&SpiritsAsia 2014 At A Glance
Date: 8 – 11 April 2014 (Tuesday – Friday)
Venue: Singapore Expo
Opening Hours: 10:00am – 6:00pm (8 – 10 April, Tuesday – Thursday)
  10:00am – 4:00pm (11 April, Friday)
Admission: Business and trade professionals only
Official website:

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