Slightly over half the population of Australia aged 14 and over takes to the air for business and/or pleasure at least once a year, latest findings indicate.
Findings from Roy Morgan Research’s latest Air Travel Report reveal that more than 10 million people travelled by air at least once for business and/or leisure in the 12 months to September 2016, amassing a total of over 31 million air trips.
Between October 2015 and September 2016, 10.1 million Australians (or 51.3% of the population aged over 14) travelled by air for business and/or pleasure at least once. The overwhelming majority – 9.4 million people/47.7% – flew for leisure, taking 20.4 million trips in total between them.
Australians who took at least one domestic air trip for business
Some 7.1 million Aussies travelled within Australia by air for holiday purposes once or more: despite this averaging out at two domestic air trips per person, almost 55% took just one, 26% took two, and 8.1% clocked up three.
Meanwhile, 5.3 million Australians flew overseas on at least one occasion for a holiday, with more than three-quarters (77.7%) taking just the one trip, 17% jetting off twice, and a lucky 3.2% taking three air trips.
Obviously, there is substantial crossover between these domestic and international air travellers. Roy Morgan data reveals that just over 3 million people were fortunate enough to fly both within Australia and overseas for leisure purposes.
Business air travel
Australians who took at least one domestic air trip for leisure
Not surprisingly, business air travel figures are considerably lower. Some 2.3 million Aussies travelled by air at least once for business in the 12 months to September 2016, taking a total of 10.8 million trips between them (averaging a smidgeon under four air trips per person).
Once again, the overwhelming majority of business travellers – 2.1 million people – flew within Australia. A third of those travelled just once in 12 months, 20% took a couple of air trips, and almost one in every 10 flew for business at least once a month.
Far fewer people (628,000) flew overseas for business, with more than half (55%) taking just one business trip by air outside of Australia, 23.8% taking two and 9.2% jetting off three times.
Commenting on the findings, Roy Morgan Research’s Industry Communications Director, Norman Morris, noted that the data confirms that more than half of Australians (aged 14 and over) took at least one flight in the 12 months to September 2016. Given the vast size of the country and its distance from much of the world, Aussies have little choice but to take to the skies if they want to travel any substantial distance.
“As we have seen, a massive 9.4 million Aussies took a total of 20.4 million leisure air trips either domestically or overseas, while 2.3 million took 10.8 million business trips. Such a high volume of air travellers represents an ongoing (and lucrative) opportunity for domestic and international airlines keen to get a larger slice of the pie.
“The Roy Morgan Air Travel Report reveals not only which airlines are currently flying the largest proportion of Aussie business and leisure air travellers within Australia and beyond, but also which airlines these same travellers would consider for their next trip.
“Combine this data with overall airline satisfaction, most popular destinations for both business and leisure air travellers, and the lowdown on what proportion of business travellers incorporate a leisure element into their trip, and airlines are equipped to tailor their marketing accordingly, thereby increasing their chances of reaching the most receptive audience…”
Edited by Peter Needham